1. Comment on the following aspects in relation to PURPOSES and BENIFITS for
artist/band and target audience
Provide an Provide any research evidence you can find that supports
explanation explanations of benefits for artist, record label and audience
in relation to
benefits
(promotion,
extension of
income &
outlets,
synergy
opportunities
and strategies
used by
producers to
benefit label
and artist)
Promotiona The artist Nikki Minaj merchandise:
l (Nikki Minaj)
promotes
herself
through
various media
products to
gain the best
possible
audience and
publicity that
she can. The
media
products she
uses to
promote
themselves
are , social
networking
sites,
magazines, an
official
website and
merchandise.
Those media
products
make it easy
for her to
promote

2. herself and
gather a
larger target
audience..
This can also
be done to
promote the
artist to the
intended
secondary
audience of
males who
may find her
as a "crush"
figure.
Extension of The artist
income uses social
networking
sites
(facebook,
twitter) to let
her fans know
what she is
currently up
to. She also
uses these
sites to
inform her
audience
about things
such as tour
infomation
etc. The artist
also uses her
official
website to
reach her
fanbase.
Extension of An advantage http://en-gb.facebook.com/nickiminaj?sk=notes&filter=1
outlets of the artist
having social http://www.nikki-minaj.com/
networking
sites such as https://twitter.com/NICKIMINAJ
facebook or
twitter is that
she can link
them to her
music videos

3. on youtube.
this would
increase her
views on
these videos
which would
simultaniousl
y increase her
publicity and
audience.
Having linking
all her related
sites together
would also
make it easier
for her
audience and
for the public
to access
infomation
about the
artist and to
become
interested in
her.
Synergy The artist http://www.youtube.com/user/officialnickiminaj?feature=results_mai
uses synergy n
in various
different
ways. e.g the
artist uses her
youtube
videos to
promote
herself
through her
music videos.
You can tell
this is
successful
with this artist
by looking at
the number
of views per
video she has.
Producers Youtube
strategies would be the
producers

4. strategie for
this artist as
she has
millions of
views per
video and has
reached
world wide
recognition
due to this.
This greatly
increases her
profile as an
artist ,
audience and
income.