1. Video Analysis 2 : 50 cent – window
shopper
Genre elements Conventions presented in the Call The Shots
Video
Performers/Characters Stereotypical representations of ‘gangsters’ in the
– representations, video, dressed stereotypically in baggy clothes, lots of
stereotypes, behaviour, bling, drinking cristal, shooting people
body language, specific
pop stars
Genre Type: there is a narrative genre type to the video, its non
Performance, linear. There is a storyline to it but it isn’t in any
Narrative or particular order, it can be at one point and then it
Conceptual? Are there cuts to another scene and then goes back to the
elements of each? previous scene etc.
Describe them.
If there is a narrative,
what type of narrative is
it? (Linear/Non Linear?)
Iconography – props, No props or symbolic codes are used.
symbolic codes
Setting- mise en scene It is set in a very luxury place, somewhere like
Monaco, where you’d expect this video to be set, with
very expensive things and where rich people go.
Technical and audio There is a bit of non digetic sound in parts of the
codes – camera use, video where it has sub titles at the bottom of the
editing, lighting, screen and you can hear characters in the video
diegetic/non diegetic speaking.
sound, sfx
Neale’s ‘Mental It meets the audience’s expectations yes because they
Machinery’: How does would be expecting a very showy-offy type video
the text meet audience with lots of expensive clothes and cars etc. and that’s
expectations? How does what 50 cent gives them with this video.
it conform to convention
and/or deviate from
convention?
What ideologies are encoded in the music video? What does the pop genre seem
to say about what it is like to live in the world, as represented in the video?
The ideology that is encoded in the music video is that everybody should have a
rich, wealthy lifestyle and to show off the ease of the lifestyle and all the things
you can buy and do if you do have that lifestyle.