5. http://www.flickr.com/photos/st-stev/149285109/sizes/l/ Journalism is Human. Brands are Functional. Inherently Curious (news gathering) Profit Motive (content monetization) Inherently Social (sharing of information) Distribution Inherently Lazy (fast and easy) Branding and Marketing (product creation) http://www.flickr.com/photos/hollyclark/290487616/