OMG! WTF! So, how can museums and library staff use social media to reach new audiences?

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Daniel Slee

Some ideas around using digital channels if you work in museums and libraries.

Tecnología Entretenimiento y humor

OMG! W T F!
THE WORLD HAS
CHANGED!
So, how do we u
se social media
to connect with
new audiences
?
Dan Slee, Walsall Council, July 2012

A blizzard of stats...

Libraries have changed...

A blizzard of stats...

Information has changed...

200,000
!
44

100,000
Daily Paper

2005 2012

200,000
!
44

100,000
Twitter

2005 2012

200,000 Facebook
!
44

100,000

2005 2012

How has the world
chang1.What is social media?
e d?

Wh at is socia l media?

10 ways to connect…

3. Cover An Event
(like an author visit)

Walsall Council House Flickr meet

101 images and 1,000 views

7. Use Residents’ Pictures on Your
Website.

8. Broaden Your Audience With
Wikipedia.

The Alchemist in Search of the P
, by Joseph Wright, 1771

The Alchemist in Search of the P
, by Joseph Wright, 1771

Derby Museum and Art
Gallery

GLAM Derby project

Andy Mabbett
http://pigsonthewing.org.uk/

10. Publish Your Catalogues As
Open Data

11. Organise a Google e-mail group
to connect your audience. (Like a
reading group).

12. Use these new channels
yourself (as a real person).

Thank you.
Any questions?

Dan Slee
Email: sleed@walsall.gov.uk
Twitter: @danslee
Blog: www.danslee.wordpress.com

Creative Commons credits
Phillies game crowd: http://flic.kr/p/9wZTi8
New York librarians: http://flic.kr/p/5JQfmh
Museum curator: http://flic.kr/p/68VpZs
Herefordshire gate: http://flic.kr/p/6ZxFLc
Phone and newspaper: http://flic.kr/p/7heGhD
Controls: http://flic.kr/p/aiCkpi
Traffic cop: http://flic.kr/p/5M4Rtz
Road in the snow: http://flic.kr/p/92RP7t
The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg
Sunset: http://flic.kr/p/6fGXvp

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OMG! WTF! So, how can museums and library staff use social media to reach new audiences?

1. OMG! W T F! THE WORLD HAS CHANGED! So, how do we u se social media to connect with new audiences ? Dan Slee, Walsall Council, July 2012

2. In 1982...

6. Greetings from Brisba ne

7. In 2012...

10. A blizzard of stats... Libraries have changed...

11. A blizzard of stats... Information has changed...

12. The Walsall media landscape

13. 200,000 ! 44 100,000 Daily Paper 2005 2012

14. 200,000 ! 44 100,000 Twitter 2005 2012

15. 200,000 Facebook ! 44 100,000 2005 2012

16.

17. How has the world chang1.What is social media? e d? Wh at is socia l media? 10 ways to connect…

18. 1. Using social media as a venue

19.

20. 2. As an officer

21.

22.

23.

24.

25. @walsallwildlife On Twitter...

26. Linked to Flickr...

27.

28.

29. 3. Cover An Event (like an author visit)

30.

31. 4. The Twitter Event

32. Norfolk County Council #nccourday

33. 5. Organise a Flickr meet

34. Walsall Council House Flickr meet 101 images and 1,000 views

35. Walsall Museum Stores Flickr meet

36. 6. Use Flickr as a venue.

37.

38. 7. Use Residents’ Pictures on Your Website.

39.

40. 8. Broaden Your Audience With Wikipedia.

41. The Alchemist in Search of the P , by Joseph Wright, 1771

42. The Alchemist in Search of the P , by Joseph Wright, 1771 Derby Museum and Art Gallery GLAM Derby project

43.

44. Andy Mabbett http://pigsonthewing.org.uk/

45. 9. Go to an unconference

46. http://www.librarycamp.co.uk/

47. 10. Publish Your Catalogues As Open Data

48.

49. £ 3,744.02

50. 11. Organise a Google e-mail group to connect your audience. (Like a reading group).

51.

52. 12. Use these new channels yourself (as a real person).

53. In conclusion…

54. Thank you. Any questions? Dan Slee Email: sleed@walsall.gov.uk Twitter: @danslee Blog: www.danslee.wordpress.com

55. Creative Commons credits Phillies game crowd: http://flic.kr/p/9wZTi8 New York librarians: http://flic.kr/p/5JQfmh Museum curator: http://flic.kr/p/68VpZs Herefordshire gate: http://flic.kr/p/6ZxFLc Phone and newspaper: http://flic.kr/p/7heGhD Controls: http://flic.kr/p/aiCkpi Traffic cop: http://flic.kr/p/5M4Rtz Road in the snow: http://flic.kr/p/92RP7t The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg Sunset: http://flic.kr/p/6fGXvp

OMG! WTF! So, how can museums and library staff use social media to reach new audiences?

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