GRISI PLUS Final Conference: “USING GEOMATICS FOR A MORE ATTRACTIVE COUNTRYSIDE” 9th October 2014 Moravske Toplice, Slovenia

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GRISI PLUS project is co-financed by the European Regional Development Fund
and made possible by te INTERREG IVC programme.

2. INTERREG IVC:
GRISI PLUS project is co-financed by the European Regional Development Fund
and made possible by te INTERREG IVC programme.

3. GRISI PLUS project is co-financed by the European Regional Development Fund
and made possible by te INTERREG IVC programme.

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DANTE PROJECT
 DANTE - Digital Agenda for new tourism approach in European
rural and mountain areas
 INTERREG IVC project, duration 3 years: 1/1/2012 – 31/12/2014
 13 partners

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What is DANTE and why it is important?
 DANTE project looks at how the use of information and
communication technologies (ICT) can positively contribute to
the development of tourism in rural and remote areas.
• Information and CommunicationTechnologies (ICT) as key
driver for the tourism sector with a particular focus to
mountain and rural areas as “fragile” areas facing important
challenges.

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Tourism in rural areas
 Cuntless sites of tourism excellence, beautiful landscapes and infinite
possibilities of outdoor activities, precious heritage sites and warm small
rural communities who are offering tourists a different, quality
experience.
 Beyond the big tourism centres
 Small actors, hotels and B&B owners, guides, outdoor activity centres
and authentic natural or historical sites.

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Tourism in rural areas
 Tourism is a major economic sector. In parallel, the digital
economy is said to grow at seven times the rate of the rest of the
economy.
So, how can we best use these dynamics in rural territories?

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Why ICT are so important for tourism in
rural areas?
 It helps destinations to promote their specific assets,
 It provides tourists with quality information in a cost efficient way
 It helps businesses to better coordinate and connect their offers,
design attractive new products and services
 It gives tourists the possibility to interact and share their experience
in a proactive way (social media, smart phones…)

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Objectives of DANTE
 Ensure a better use and integration of ITC agendas into the
tourism local policies in remote areas
 Sharing of existing innovative ICT experiences for tourism
development (to create a “learning platform”)
 Local and regional tourism policies has to ensure
competitiveness and attractiveness: the ICT can be a strategic
element in this process.

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DANTE Findings & Outcomes
• Transfer of knowledge for the integration of ICT in the regional tourism
policy and development of SMEs in rural and mountain areas: transfer
through good practices, workshops and study visits.
• Good practices catalogue and thematic guidelines
• Implementations plans (local political agendas ICT/Tourism +
european recommendations) (8 public partners)
• Light pilot : New web platform

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From theory to practice: how ICT
are improving rural tourism
 Pilot web platform assembling the innovative and successful elements
of all the good practices identified in partner regions:
• use of open source CMS, with multilanguage content to manage texts,
images, videos, event calendars
• integration with open data
• webcam system
• net sentiment component
• a community for tourists and operators
• the Mobile Tag system
• information on accommodation facilities and events (Booking system)

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From theory to practice: how ICT
are improving rural tourism
Light pilot allready
implemented in the
Province of Turin +
possibility to
implement it in
other rural areas

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How the new European strategy
is supporting the development of ICT
and tourism policies?
 Bridging the digital agenda with the tourism agenda – part of Smart
Specialisation Strategies and Operational Programmes.
 The launch of the new INTERREG EUROPE programme is giving new
opportunities to develop and reinforce ICT and tourism strategies in rural
and mountain territories.

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Development Centre of The Heart of
Slovenia
ANA SAVŠEK
ana.savsek@razvoj.si