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DanyaCheskis-Gold,SparkCapital
Whattechcanlearn
fromcommunitybuilders
aboutdiversity
DanyaCheskis-Gold
•Communitymanager
•Recruiter
•Brandbuilder
•Anthropologist
Google:2%
Facebook:
BlackPeopleintheWorkforce
Blacksmakeup
about13%ofthe
totalU.S.population.
Apple:8%
Onlyhired7blackpeople
outof1,231hiresin2013
ONLY1%
ONLY3%
havea
blackfounder
ofventure-backed
companieshavea
femalefounder
Glassdoorlistsmorethan7,300
openingsforsoftwareengineers.
DemandishighestinSanFrancisco.
BetterTeam
Femalerepresentationintop
managementleadstoanincrease
of$42millioninfirmvalue.
BiggerMarket
45%
withannual
income
<$30,000
In2040African-
AmericanandLatino
buyingpoweris
projectedtobe
$2.6trillion
Householdsthatmostlyuse
theirphonestogoonline Buying
Power
27%
withannual
income
>$75,000
Problem
Muchofthetech
industryisinsular
andmyopic
Non-diverseteamsbuildingnarrowproducts
Problem
Problem
Notwelcomingto
diversecandidates
Wholeavestech?
41% 17%
Solution
Solution
Tocreateproductsfora
broadergroupofpeople,
weneedtoreally
understandtheaudience.
Tounderstandthe
audiencebetter,weneed
tohireabroadergroupof
creatorsandbuilders.
Solution
Companies
creatinginclusive
cultures
Changepowered
byemployees
Diversity
Dashboard
What Tech Can Learn From Community Builders About Diversity
Recommendation
Recommendation
Treatyour
companylike
acommunity
DowntownContainerPark,LasVegas
Recommendation
1. Haveaclearlyarticulatedmissionorpurpose
2. Writeacodeofconduct
3. Setagoodexample
4. Buildyourcommunityonepersonatatime
5. Allowyourmemberstoinvitetheirfriends
6. Sharecontrolandpowerwithyourmembers
7. Recognizeandrewardindividualcontributions
8. Createforumsforopenandhonestdialogueandfeedback
9. Immediatelyrespondtoconflicts
10.It’snevertoolatetochangecourse
You’llmissoutonopportunitiesfor
innovation,growth,andimpactifyou
don’tbuildamoreinclusiveteam.
SoWhat?
NextStep
Findatleastoneway
inwhichyou’reexcluding
highlytalentedcurrentor
potentialemployeesand
fixit.
What Tech Can Learn From Community Builders About Diversity
Ifnotus,who?
Ifnotnow,when?
ThankYou!
LaurenGilchrist,JoshWexler,JaredJoiner,AriJoseph,JoshDormont,Sarah
JuddWelch,CarrieJones,LauraGluhanich,KarenSchoellkopf,ScottMoore,
ElisabethRosario,RichKerby,EmilyMiethner,JohnMelas-Kyriazi,Erika
Ekiel,LaurenCucinotta,NabeelHyatt

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What Tech Can Learn From Community Builders About Diversity