1. In what ways does your media products use, develop
or challenge forms and conventions of real media
products?
Theatrical Poster

2. Research
• Before starting the design of the poster, We looked at existing film posters
with a similar genre to get initial ideas. So straight away we developed our
ideas with real forms of media.
• We paid particular attention to three film posters:
• All these films are set in London and focuses on a group of young people.
The poster shows off uninviting characters in a grim setting. When taking
our photos for the poster we ensured that we captured this.

3. Research Own Photos Photo shoot
1) Used similar setting as research
pictures. To add an authentic look. This
is necessary as our film is a real life
drama.
2) Facial Expression is key, this helps
convey emotion. As well as being a
drama, we want wanted our storyline
to be hard hitting. That is why during
the photo shoot we made sure that all
models had a hard exterior about
them. Whilst looking at other posters
rarely did we see models smiling.
3) The position of every person was
thought about careful and this again
was on the basis of our research. We
wanted to make it cleat to the audience
through the poster that this was ‘their’
territory and home. So they had to look
comfortable and confident.
4) Clothing helps the audience establish
the genre of the film. Models wore
casual attire, generally we got this idea
from research again.

4. Clothing
• As a group we decided to use the clothing to express personality and character. All
our actresses are living in the same area, of similar age collectively they should be
alike in representation. In our research of clothing of young people in the media
this was the case.
To differentiate each charter we instructed to where different colours but they were still
wearing similar clothing. Using a desaturating tool to create a greyscale background to
strongly enforce these colours. This idea was formed after closely analysing the ‘Sket’
theatrical poster.

5. Font
• This was the common factor with every poster that we looked at. The tile of the
film was clear, a bold statement and this was applied to our own design. This idea
is following the theme of a hard hitting drama at the same time developing
existing ideas.
Bold fonts used. Helps
makes the name
memorable to a
target audience
remember the name
of the film this is
extremely important
as the poster is a
marketing and
advertising tool. To
add there will of the
competitors for the
same target audience
Final Font

6. Text
The main text you see on a
theatrical poster is the release
date and a form of credits,
stating who is in the film,
directors and film producers.
From ‘Adulthood’ poster
Additionally there is
a form of slogan
relating to the film
(another advertising
tool)
From ‘Sket’ poster From ‘kidulthood’ poster

7. Conclusion
• My partner and I stuck strictly with our research, therefore meaning that we
mainly developed forms and conventions of real media products. For out design
there was no need to challenge existing products. We always looked back at
already made posters for guidance.