My personal campaign

1. WEB PROJECT/
PERSONAL CAMPAIGN
DARICECHAVIRA.COM
By Darice Chavira

2. Significance, Audience & Uniqueness
• The purpose of my sight is to showcase my best
journalistic work I’ve completed while at UT.
• My target audience is my friends and family and potential
clients and employers.
• What makes this site unique is that it specifically
highlights my strengths and skill sets.

3. My site!

4. Content
The website will consist of tabs with different types of content.
• Welcome- A photo of me and a short message introducing myself.
• Clips- All of my published articles I have written.
• Photography- My freelance photography work including a tab of my
mobile photography.
• Creative Direction- A gallery of the designs I have worked on as a
creative director for ORANGE Magazine.
• Resume- Embedded resume
• Design- A gallery of designs I have created at UT.
• About- A photo of me with a brief bio
• Contact- My email with social media widgets

5. Multimedia
• Since my site is very photo heavy, I’m planning on using a
lot of galleries, written clips, and social media widgets.

6. Facebook
• Why?
• Largest following of all my social media accounts to gain more
attention. I have a lot of friends that are journalists, designers and
photographers that would be interested in my site.
• Traffic goal: 10-15 clicks per day
• When: Launching on 4/29

7. Instagram
• Why? My second largest social media
following. A lot of my work is photo heavy,
so Instagram would be a good place to
showcase that.

8. Results
4/29- 7 sessions
4/30-71 sessions