1.
Maturing our Social Media: No Longer an Afterthought
JDS Academy Sharefest
May 14, 2013

2.
Leveraging Our Social Media Resources
Website
• Launched weekly “pushpage” newsletter – published every Thursday
Kol Carmel – The Voice Of Carmel
Facebook
• Update 3X a week with engaging content, photos, photo albums
and some video
Twitter
• Update at least 3X a week. Experiment with pushing people to
Facebook and our website.

3.
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4.
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5.
5
How Do We Make it Work
• Monthly and Weekly Editorial Calendar – Plan ahead
• Share content across social media platforms – Website homepage,
Weekly Newsletter, Facebook, Twitter.
• Photographers – Identify various staff members to take photos and
synch with editorial calendar.
• Make it exciting for faculty’s hard work to be featured or highlighted so
they become content contributors.

6.
6
Photos, photos, photos!

7.
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Our Community Members Have Begun Sending Us Content

8.
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Our Community Members Communicate On Our Wall

9.
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Increased Alumni Engagement
Throwback Thursday

10.
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What’s the Difference?
• Increased community interaction. People are hitting like,
leaving comments, sharing.
• More consistent, meaningful, engaging content
• Measurable increased readership of weekly newsletter.
Consistently over 50 percent each week vs. last year when it
was about 20 percent readership
• Alumni families who we had never heard from on Facebook
are liking and commenting on posts. Unprecedented
attendance at Annual Dinner.
• Facebook, web-based pushpages and Twitter have become
part of the fabric of our communications culture.