6. Network Weaver Roles
Connector Catalyst
Connector Catalyst Network Guardian
Network Guardian
Connects people.
Connects people. Helps put in place systems for
Helps put in place systems for
Gets network building started.
Gets network building started. networks: communications,
networks: communications,
Build social culture.
Build social culture. training, support, etc.
training, support, etc.
Self-Organized
Self-Organized Network Facilitator
Network Facilitator
Project Coordinator
Project Coordinator
Helps convene people to set up aa
Helps convene people to set up
Helps coordinate
Helps coordinate more explicit and focused
more explicit and focused
self-organized projects.
self-organized projects. network.
network.
7. Ladder of Engagement
Attention Fan Contributor Weaver
Like the Page Like posts Regularly Uses FB as a
and/or joins the comments platform for
Group Comments now connecting people
and then when Identifies as a and providing
Sees posts in moved participant on the value
newsfeed page or group
regularly… Takes interest in Proactively thinks
content shared by Is no longer “shy” to engage and
And reads them! the page and speaks up contribute.
INFORMATIONAL SOCIAL/COMMUNAL
8. Connecting & Deepening
5 Facebook Strategies
1. Ask questions & crowdsource
2. Tag people in posts, photos and/or
comments
3. Be a social storyteller
4. Be responsive and generous
5. Put yourself out there to model openness