One day boot camp for LA area schools

1. ONE DAY
SOCIAL MEDIA
BOOT CAMP
Buckle up!
Lisa Colton
Chief Learning Officer,
See3 Communications
President, Darim Online
lisa@darimonline.org
@darimonline
@lisacolton

2. THE FOUNDATIONS
OF SOCIAL MEDIA
FOR JEWISH
DAY SCHOOLS
wifi name: St-guest
password: templeguest

3. Mini Social Media Boot Camp
• Foundations of Social Media
• Finding Your Voice
• Toolbox
• Strategy: POST
• A Primer on Networks
• Social Media Policies & Guidelines

6. Traditional Mindset: Hub & Spokes

7. Network Mindset
“connect and collaborate” rather than “command and control”

8. Characteristics of Social Media
• Participatory: It blurs the line between producer and
consumer, media and audience.
• Open and Democratic: It encourages comments,
voting and sharing of information. For this reason it is
seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation
rather than one-directional broadcast. Is personal,
specific, and engaging.
• Communal: Supports formation, growth & strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, rather than
being territorial and proprietary.

9. EXAMPLE: JEDLAB
• What is this?
• Open, conversational, participatory,
communal, connected…
• What should we ask?

10. Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
5 New Rules of the Game

11. #1 THIS IS AN ATTENTION ECONOMY

12. #2
Listen
And…
Temple Israel, Memphis Facebook Page

13. … Be Social
Temple Israel, Memphis Facebook Page

14. #3:
ADD
VALUE

15. Social Content is Social Capital
• Social Capital is the
value of connections
between and among
nodes in social
networks.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 12:1 ratio of adding
value.

16. Your Unique Value

17. #4: BE REAL

18. Voice: Sixth & I Synagogue in DC

19. Make it
Personal

20. FIND
YOUR
VOICE

22. #5: Work To Improve The Health of the Network

24. Families,
and parenting,
are changing.

25. John Fitch’s Steam Engine

26. John Fitch’s Steam Engine

28. IT’S NOT ABOUT TECHNOLOGY

29. NEXT…
Lunch (mmmmm)
Your Toolbox
POST Social Media Strategy
A Few Words on Networks
Conversational Skills
Social Media Policies & Guidelines