1. Introduction to Social Media and its Implications for Jewish Educators Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/darim-cjpteachers

2. AGENDA Networks Foundations of Social Media Illustrations of Common Tools Implications for Jewish Education Wrap up & Reflections

3. TODAY’S GOALS Get comfortable Get confident Build vocabulary Learn from others & teach others! No apologies Think tachlis and big picture Invest in your networks Others?

6. Where are your networks online? How do you leverage your networks?

7. Help others, and they’ll help you.Be a platform that’s mission centric, and audience focused.User generated content may be more valuable than your own.

8. Let’s Practice! Choose your best developed network, and post a question.

11. Open and Democratic:Encourages voting, comments and the sharing of information. Therefore seen as authentic and trustworthy.

12. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

13. Communal: Supports formation, growth & strength of communities around a particular shared interest.

15. #1 THIS IS AN ATTENTION ECONOMY

16. #2 Listen And… Temple Israel, Memphis Facebook Page

17. … Be Conversational Temple Israel, Memphis Facebook Page

18. Searches on Twitter

19. Example of Hashtags, #JED21

20. Your Opportunities to be Listening & Responding

21. #3: BE REAL

22. Voice: Sixth & I Synagogue in DC

23. Make it Personal

26. #4: ADD VALUE

27. Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio

30. Your Unique Value Identify a “target audience” Write a “value-added” Facebook status update. (See P.O.S.T. resources &worksheet on Diigo)

31. #5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

32. Shifts in Power / Service

33. How is parenting and family life changing? How does this impact your business and “product” delivery? How are you positioned to keep up?

34. Content isn’t dead. But the way we engage with it is changing. How do changes in the way we manage time and space impact Jewish education, programs, classrooms, teaching?

35. Source: Flickr user JYRO

36. Source: Flickr user Rick Neves

37. Source: Flickr user divemasterking2000

38. John Fitch’s Steam Engine

39. John Fitch’s Steam Engine

41. IT’S NOT ABOUT TECHNOLOGY

42. Poll Everywhere POLL EVERYWHERE

43. Wrap up What else do you need to know? What do you need from your peers? How can I help? *** add youtube and blogs somewhere.