Northern New Jersey Social Media Boot Camp Kickoff, December 10, 2009 in Paramus. NNJSMBC is funded by a Berrie Innovation Grant, and this event was held at the Federation Headquarters.

1. Welcomes you to the SOCIAL MEDIA BOOT CAMP Thank you to the Berrie Fellows Leadership Program and UJA NNJ for making this program possible

3. What is Tagging?

4. Nonprofit Technology Network conference 692 images from many users

7. Communications Revolution

8. Communications Revolution

9. Social Media: No Longer Only on the Margins

12. Old and New Paradigms Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people “ Social media means ‘ group action just got easier’ ” - Clay Shirky

13. Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.

19. Sixth and I Synagogue, DC: Twitter

20. Official and Unofficial Outposts Find relevant conversations and contribute value

23. Connecting and Sharing

26. What’s Next 12:00-12:30 LUNCH! (and setting up rooms for afternoon) 12:30-12:40 Choose afternoon session and get settled 12:40-1:55 Afternoon Session I 2:00-3:15 Afternoon Session II (see back of agenda for where to go in each session block) 3:20-4:00 Back here to wrap up

27. Applying Innovation to Existing Models

28. Sometimes Requires Redesigning The System

29. Why is it Important to Listen?

31. Listening Skills KEYWORDS: Name of org Acronyms Key Staff URL, blog name Tag line Other key players/orgs in your community/field Important field terms BEHAVIORS: What to look for When/how to respond How to delegate responsibilities Capitalizing on opportunities

32. Listening Skills

33. Listening Tools

34. Listening Tools Check @ replies! Create and use relevant searches

35. Listening Tools Google Reader Subscribe to RSS feeds, and organize Browse new content quickly and regularly to be able to participate in conversations

38. It’s about PEOPLE .

39. Objectives

44. Reflections Flickr user: Rodelicious