1. FOUNDATIONS OF
SOCIAL MEDIA for
JEWISH DAY SCHOOLS
Lisa Colton
Chief Learning Officer
See3 Communications /
Darim Online

4. Tradi&onal
Mindset:
Hub
&
Spokes

5. Network
Mindset
“connect
and
collaborate”
rather
than
“command
and
control”

6. Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
5 New Rules of the Game

7. #1 THIS IS AN ATTENTION ECONOMY

8. #2
Listen
And…
Temple Israel, Memphis Facebook Page

9. … Be Social
Temple Israel, Memphis Facebook Page

10. #3:
ADD
VALUE

11. Social Content is Social Capital
• Social Capital is the
value of connections
between and among
nodes in social
networks.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 12:1 ratio of adding
value.

13. #4: BE REAL

14. Voice: Sixth & I Synagogue in DC

15. Make it
Personal

16. #5: Work To Improve The Health of the Network

17. How is parenting and family life changing?
How does this impact your business
and strategy around engagement?
How are you positioned to keep up in this
changing landscape? Where do you need
to adapt?

18. MATURE
YOUR CULTURE
http://darimonline.org/smpw

19. John Fitch’s Steam Engine

20. John Fitch’s Steam Engine

21. THIS SUMMER
• Full day of learning together
• Case studies
• Workshop a social media strategy for
your school

22. JDS Social Media Academy
• 2013-14 academic year
• Training, coaching, projects
• Matching funds
• Participate by community, or individually
• 50% paid for by AVI CHAI Foundation