Synagogue Online Donations

Maximizing Your Synagogue’s Online Fundraising Capability Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 March 15, 2009

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Giving Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Givers and Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mindset: This is about People ,[object Object],[object Object],[object Object],[object Object],AJWS videos with donors and volunteers talking about what’s important to them. http://www.youtube.com/watch?v=-wQgm2e1IHk

User Experience Matters ,[object Object],[object Object],[object Object]

User Experience: Home Page ,[object Object],[object Object],[object Object],[object Object],[object Object]

User Experience - Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

In Marketing Your Needs, Be Specific ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Articulating Your Needs, Say“Us” and “Our” ,[object Object],[object Object],[object Object],This is about people and community, not institutions.

Preparation and Execution $ User Experience Design Information to Collect Processing Transaction Data Entry Procedures Thank You & Follow Through Measure & Refine CYCLE OF ONLINE DONATIONS MANAGEMENT

Info To Collect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Third Party Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Small Business Accounts ,[object Object],[object Object],[object Object],[object Object],Sign in and/or complete transaction More simple for the donor, SSL on your site

Simple Google Checkout Example ,[object Object],[object Object],[object Object]

Merchant Account ,[object Object],[object Object],[object Object],Enter CC info Passes through Gateway Verification Debits $ from donor’s account Deposits $ in your merchant account You access data, reporting and $

Costs -- Approximate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Merchant Acct Small Business Third Party

Follow Through ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SOCIAL MEDIA REVOLUTION Social Media is fundamentally changing the way people relate to one another, and provides not just new opportunities, but new norms for relationship building and doing business. Implications for fundraising! Volume Immediacy, medium Volume, Viral, and Personal

New Perspective on the 80/20 Rule ,[object Object],[object Object],[object Object]

Institutions -> Collaborations Institution Huge resources spent to coordinate & bring people into the institution Add coordination to the infrastructure of the group - more results, less cost. Bring the “problem” to the people.

The Long Tail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Networks Smartly Unaffiliated but strongly connected. Prospective consumers. Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.

People Give to People as much as Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Causes ,[object Object],[object Object],[object Object],[object Object]

Chip In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take Home Action Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Synagogue Online Donations

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