Presentation by Darlene Newman, founder of Ivy Capital Technologies, on how to write a business plan, presented at the Business4U event in New York City on February 5, 2011.
1. Art of Business Planning Darlene Newman, Founder, Ivy Capital Technologies Email: darlene@ivycapitaltechnologies.com Copyright 2011, Ivy Capital Technologies
44. It should be the last thing you write, pulling it all together in a clearly and conciselyExecutive summary template available at https://docs0.google.com/document/d/1zX_eg39hyjkk-FSEFNDj_-ii6ijuIjxtVkpBtfLq1g4/edit?hl=en&authkey=CPWjvokE#
199. First thing you need to do is determine your secret ingredient, your “special sauce” Develop your unique value proposition in two phases; Your unique value proposition Better Faster Cheaper Internally : You and your senior management team need to decide what makes you unique from your competitors Externally: Craft your value proposition into an outbound message to your market
200.
201. then, compare your products and services to COMPARABLE OFFERINGS from other companies, and
342. Are you going to be home-based / online or will you have a store front / physical location?
343. Are you going to license or offer subscription based pricing or pay as you go?
344. Are you going to use multi-level marketing / affiliates?How do you plan on keeping your business afloat?
345.
346. Cost of goods sold (COGS): what does each unit sold cost you?
347. Operating costs: what do you need each month to maintain operations?‘BURN RATE’ KNOW your burn rate – what do you spend each month, know it 6, 12 even 18 months out
348.
349. No. of units sold: how many units of your product will you sell each month Note: may want to base your sales off of your marketing spend BE REALISTIC! Few companies make money right out of the starting gate
419. Use graphics whenever possibleExecutive summary template available at https://docs0.google.com/document/d/1zX_eg39hyjkk-FSEFNDj_-ii6ijuIjxtVkpBtfLq1g4/edit?hl=en&authkey=CPWjvokE# Investor deck template available at https://docs.google.com/present/edit?id=0AaXsMsxhFJBuZGM3YzRnazNfMTdncHJmbmhjeg&hl=en&authkey=CNb3sboK