Más contenido relacionado La actualidad más candente (20) Similar a Marketing Management Session 14 (20) Más de Harish Lunani (20) Marketing Management Session 143. Kerala Tourism has successfully branded the destination with a brand name, logo, and the tagline “God’s Own Country” 6. The Role of Brands Identify the maker Simplify product handling Organize accounting Offer legal protection 7. The Role of Brands Signify quality Create barriers to entry Serve as a competitive advantage Secure price premium 17. Brand Dynamics Pyramid Presence Relevance Performance Advantage Bonding Strong Relationship Weak Relationship 18. Aaker Model Brand Identity Extended Identity Elements Brand Essence Core Identity Elements 20. Drivers of Brand Equity Brand Elements Marketing Activities Meaning Transference 28. The 10 Most Valuable Brands $22.13 Mercedes-Benz $27.50 McDonald’s $27.85 Disney $27.94 Toyota $30.13 Nokia $38.32 Intel $48.91 GE $56.20 IBM $56.93 Microsoft $67.00 Coca-Cola 2006 Brand Value (Billions) Brand 31. Devising a Branding Strategy Develop new brand elements Apply existing brand elements Use a combination of old and new 35. Brand Roles in a Brand Portfolio Flankers Low-end Entry-level High-end Prestige Cash Cows Notas del editor Video icon links to snippet on Swiss Army’s brand extensions.