2006 in your words

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David Armano

A collection of thoughts from a diverse selection of marketing professionals of all walks looking back at 2006.

Empresariales Tecnología

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Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.

Thinking Visually

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"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

Brand "U.0"

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“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”

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10 Ways Digital Can Help You Thrive in a Recession

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Social Media Is Dead: Long Live Common Sense.

10 Ideas For The New Decade

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The Value of Visual Thinking in Social Business

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The Future of Advertising. WTF?

Micro-Interactions, Marketing 2.0 / Paris

The Micro-Sociology of Networks

Thinking Visually

Brand "U.0"

Micro-Interactions in a 2.0 World (v2)

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10 Ways Digital Can Help You Thrive in a Recession

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2006 in your words

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