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Strategy presentation
1.
2.
CREATIVE BRIEF CREATIVE
BRIEF
3.
CREATIVE BRIEF
4.
CREATIVE BRIEF
5.
CREATIVE BRIEF Product/Service
Competition Target Target Insight Promise/Proposition/Single Most Important Thing Tone
6.
CREATIVE BRIEF Product/Service
Competition Target Target Insight Promise/Proposition/Single Most Important Thing Tone
7.
CREATIVE BRIEF Product/Service
Competition Target Target Insight Promise/Proposition/Single Most Important Thing Tone
8.
STAND OUT
9.
USP
10.
COMPETITION OR THE
ZAG STRATEGY
11.
12.
SHAMEFUL HILL HOLLIDAY
PLUG #1
13.
14.
TARGET
15.
16.
TARGET INSIGHT
17.
18.
19.
20.
TONE
21.
22.
SHAMEFUL HILL HOLLIDAY
PLUG #2
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