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Ideagen*
27 July 2011

                                                Healthy prelims; Datum becomes Ideagen
 Ticker                               IDGP                                                                                          CORP
 Price                                10.5p
 Target Price                         15.0p     Prelims to April include little of the benefit of Datum’s March acquisition of
                                                Ideagen, a name the entire group has since taken. Nevertheless,
 Upside                               50.0%
                                                performance exceeded expectations in terms of revenue of £2.3m (+3%),
 Market Cap                           £7.3m
                                                adjusted PBT of £0.5m (+20%), and net cash of £0.8m (+42%). The new
 Index                                PLUS      Ideagen brand accompanied the strategic alignment of each of the recent
 Sector                      Technology         acquisitions, which now operate as Ideagen Capture, Ideagen Content and
                   Hardware & Equipment         Ideagen Compliance. Cross selling has already been achieved in practice,
 Net Cash                             £0.8m     driving increased contract sizes of recent notable wins, benefiting from the
 Shares in Issue                       70m      reassurance of the group’s greater critical mass, balance sheet, and
 Next Results               Dec/Jan interims    evident shareholder support. Ideagen expects to move up to the AIM
                                                market in calendar 4Q 2011.
 What's changed             From         To
                                                 Trading highlights: a busy year included the integration of Root3, the
 Adj. EPS (FD)               0.8p      1.2p        acquisition of Ideagen, the recruitment of a heavyweight sales director and
 Recommendation                                    significant contract wins leading to first year contributions of £325k (ACCA) and
 Target Price               15.0p        n/c       £580k (unnamed UK water company). Contracts also lead to follow on
                                                   maintenance and support revenue, with a 95% renewal rate, and a developing
 Share Price Performance                           recurring revenue base. Ideagen now has more than 250 customers, with a
                                                   strong blue chip client roster.
                                                 Financial highlights: Prelims include only one month of the acquisition of
                                                   Matlock-based Ideagen. As shown above, the company delivered results ahead
                                                   of our forecasts, setting a reassuring precedent for future confidence, and
                                                   creating a catalyst for improving multiples. Net cash of £0.8m is expected to
                                                   grow, with the company cash positive and an appreciable 30% EBITDA margin.
                                                 Ideagen     intends to be the leading supplier of compliance-based
                                                   Enterprise Content Management solutions to the UK market, bringing order
 Source: Thomson Reuters
                                                   to the majority of corporate content which exists outside formal databases or
                                                   structures. The UK market is fragmented and we expect continuing
 %                    1M        3M     12M
                                                   opportunities for acquisitive and organic growth.
 Actual              -9.1      -7.0   +17.6
                                                 At 12x April 2012 EPS, equivalent to 7x EV/EBITDA, our target price remains
 Relative           -11.4      -6.8    +0.5
                                                   comfortably achievable at 15p, against the current 10.5p.



 Analyst:                                         Year ending April (£m)                      2010A         2011A         2012E         2013E
 Andrew Darley               020 7220 0547
 adarley@finncap.com                             Data
 Sales:                                          Sales (£m)                                       1.0           2.3           3.6             4.4
 Chris Jeffrey               020 7220 0524       Adj EBITDA (£m)                                  0.2           0.5           1.0             1.4
 cjeffrey@finncap.com                            Adj PBT (£m)                                     0.2           0.5           0.9             1.3
 Michael Bell                020 7220 0521
 mbell@finncap.com                               Tax rate (%)                                     nm            nm              5              12
 Rhys Williams               020 7220 0522       Adj EPS (FD) (p)                                 0.3           0.9           1.2             1.5
 rwilliams@finncap.com
 Dwight Burden               020 7220 0525       DPS (p)                                          0.0           0.0           0.0             0.0
 dburden@finncap.com
                                                 Ratios
 Elizabeth Johnson           020 7220 0523
 ejohnson@finncap.com                            EV/Sales (x)                                     6.5           2.8           1.8           1.5
                                                 EV/EBITDA (x)                                   32.5          13.0           6.5           4.6
 Sales Traders:              020 7220 0531
 STX                                 73240       P/E (x)                                         35.0          11.6           8.7           7.1
                                                 Yield (%)                                        0.0           0.0           0.0           0.0
                                                 Cash flow yield (%)                            -20.7         -19.4          89.1         104.4
                                                 EPS growth (%)                                   n/a         239.8          31.5          27.8
*Denotes corporate client of finnCap . This research cannot be classified as objective under finnCap research policy. Visit www.finncap.com
Ideagen*                                                                                                     27 July 2011
Healthy prelims; Datum becomes Ideagen



Key Financials

    Income Statement                                      Cash Flow
Year ending April (£m)      2010A 2011A 2012E 2013E      Year ending April (£m)             2010A 2011A 2012E 2013E
Sales                         1.0    2.3    3.6    4.4   EBITDA                                0.2     0.5      1.0    1.4
Gross profit                  0.9    2.0    3.4    4.2   Net change in working capital        -0.3    -0.5     -0.1   -0.4
Operating expenses           -0.7   -1.5   -2.4   -2.8   Other items                          -0.1    -0.1      0.0    0.0
Adjusted EBITDA               0.2    0.5    1.0    1.4   Operating cash flow                  -0.2     0.0      0.9    1.0
Depreciation/Amortisation     0.0    0.0   -0.1   -0.1   Cash interest                         0.0     0.0      0.0    0.0
Adjusted EBIT                 0.2    0.5    0.9    1.3   Tax paid                              0.0     0.0     -0.1   -0.2
Associates/Other              0.0    0.0    0.0    0.0   Capex                                 0.0    -0.2     -0.1   -0.1
Net interest                  0.0    0.0    0.0    0.0   Free cash flow                       -0.2    -0.2      0.7    0.7
Adjusted PBT                  0.2    0.5    0.9    1.3   Disposals                             0.0     0.0      0.0    0.0
Adjustments                  -0.1   -0.1   -0.1   -0.1   Acquisitions                         -0.2    -0.8     -0.5    0.0
Reported PBT                  0.1    0.4    0.9    1.2   Dividends                             0.0     0.0      0.0    0.0
Taxation                      0.0    0.2   -0.1   -0.2   Other                                 0.0     0.0      0.0    0.0
Tax rate (%)                  nm     nm       5     12   Issue of share capital/(Buyback)      0.9     1.6      0.0    0.0
Reported earnings             0.1    0.6    0.8    1.0   Net Change in cash flow               0.4     0.6      0.2    0.7

Average no.shares (FD)       34.4   55.5   69.7   69.7   Opening net (debt)/cash              -0.2     0.2      0.8    1.0
Adj. EPS (FD) (p)             0.3    0.9    1.2    1.5   Closing net (debt)/cash               0.2     0.8      1.0    1.7
DPS (p)                       0.0    0.0    0.0    0.0



    Balance Sheet                                         Ratio Analysis
Year ending April (£m)      2010A 2011A 2012E 2013E      Year ending April                  2010A 2011A 2012E 2013E
Tangible assets               0.1    0.1    0.1    0.2   Growth
Goodwill                      0.0    1.9    1.9    1.9   Revenue growth (%)                    n/a   133.3     59.9   21.7
Other intangible              3.1    1.2    1.4    1.2   EBITDA growth (%)                     n/a   172.8     96.2   34.5
Other                         0.0    0.2    0.2    0.2   EPS growth (%)                        n/a   239.8     31.5   27.8
Non current assets            1.3    3.4    3.6    3.5   DPS growth (%)                        n/a     n/a      n/a    n/a
Inventories                   0.0    0.0    0.0    0.0
Trade receivables             0.4    1.1    1.1    1.4   Returns
Cash                          0.2    0.8    1.0    1.7   Gross margin (%)                    93.4     88.1     95.0   95.0
Other                         0.0    0.0    0.0    0.0   EBITDA margin (%)                   19.9     23.2     28.5   31.5
Current assets                0.6    1.9    2.1    3.1   EBIT margin (%)                     19.1     21.9     26.3   29.0
Trade payables                0.5    1.0    1.1    1.1   RoE (%)                              8.4     15.5     18.0   18.7
Other current liabilities     0.3    1.2    0.8    0.7   RoCE (%)                            15.9     13.4     21.1   23.0
Short term debt               0.0    0.0    0.0    0.0
Net current assets           -0.2   -0.3    0.2    1.3   Liquidity
Long term debt                0.0    0.0    0.0    0.0   Net debt/equity (%)                   n/a     n/a      n/a    n/a
Pension                       0.0    0.0    0.0    0.0   Net debt/EBITDA (x)                   n/a     n/a      n/a    n/a
Other/Minorities              0.3    0.0    0.0    0.0   Interest cover (x)                    nm     93.6      n/a    n/a
Net assets                    0.9    3.1    3.8    4.8   Net working capital to sales (%)     98.1    93.1     60.7   56.7
                                                         Cash conversion (%)                -114.7   -40.2     96.4   84.1
                                                         Dividend cover (x)                    n/a     n/a      n/a    n/a
NAV per share (p)             1.3    4.4    5.4    6.9
NTA per share (p)            -4.8   -3.4   -2.3   -0.4




2
Ideagen*                                                                                                  27 July 2011
Healthy prelims; Datum becomes Ideagen



                                          Valuation
                                          We maintain our target price of 15p, based on an average of a forward year 1
                                          multiple of 12x adjusted earnings and 7x EV/EBITDA. Comparative multiples for
                                          listed enterprise risk management software (Active Risk: 20x), document capture
                                          software (Kofax: 20x), compliance and supply chain software (Kewill: 10x) and
                                          specialist business process automation (IDOX: 9x) all comfortably exceed the
                                          March 13 Ideagen multiple, showing clear opportunity for upside.

                                          Datum becomes Ideagen
                                          In order to better define the strategic direction of the product set acquired
                                          or developed with Ideagen, the company has undergone a rebranding
                                          exercise.

                                          As below in figure 1, the company is now made up of Ideagen Capture, Ideagen
                                          Content and Ideagen Compliance. The logic remains consistent with previous
                                          explanations, with a ‘foot in the door’ approach often leading to product creep
                                          across further divisions within the same organisation, or the sale of further
                                          Ideagen products within the customer divisions.

 Figure 1: The new Ideagen structure




                                                               InfoWorker
                                                          Core Repository & formal      WorkBench
                                                          Document Management.
                    KnowledgeCapture                                                    Compliance &
                      Data capture tools &                                              Quality Mgmt
                     Over 20 Yr’s Experience               Process Worker
                                                     Business Workflow & Integrations




             Available as traditional On-Premise solution
                       Or as Software as a Service (SaaS)
                                delivered via “the cloud”

                  Ideagen Capture                   Ideagen Content                  Ideagen Compliance




Source: Ideagen




                                                                                                                        3
Ideagen*                                                                                          27 July 2011
Healthy prelims; Datum becomes Ideagen



                              The effect of the integration of Root3 and Ideagen has been the creation of a
                              unified sales force under the new Sales Director, who is ex-Kofax. Sales leads
                              are being generated and contracts won through a clearly defined quality sales
                              process. The original product sets are increasingly integrated such that Root3
                              (Ideagen Capture) and KnowledgeWorker (now Ideagen Content) fully interact,
                              with live clients already in place (eg City & Guilds, and the Chartered Institute of
                              Environmental Health).

                              Key vertical markets have been identified. Regulated, compliance-led industries
                              offer the best opportunities, especially where Ideagen Compliance is initially
                              introduced, allowing follow-on from Capture and Content cross sales.
                              Pharmaceuticals, aerospace & defence, financial services and utilities are
                              particularly suited to the offerings: Ideagen customers include Astra Zeneca, the
                              MOD, Allianz, and Severn Trent, as well known examples in each sector.

                              Ideagen Compliance enables industry standard quality standards to be met and
                              KPIs to be delivered. Within the target markets, approximately 10% of data will
                              require management within the Ideagen Compliance suite. Typically this data is
                              subject to rigorous audit and regulation. Ideagen Capture and Content
                              complements Compliance through the management of more general data to
                              provide a unified central repository.

                              Development
                              As the cloud continues to develop, if not yet fully adopted across the board,
                              Ideagen continues to develop its own cloud solution in order to continue with its
                              current modus operandi of offering divisional solutions within an overarching
                              group enterprise structure.

                              Further planned enhancements include support for mobile devices, integration
                              with other well known platforms, and performance enhancements to allow the
                              further scaling of the product platform and encourage intuitive use.
                              KnowledgeWorker (Capture & Content) will be launched in January 2012.

                              News flow in the period is symptomatic of the quality
                              Datum’s average contract size continues to underline the credibility of the product
                              set. Following the September 2010 contract with the Association of Chartered
                              Certified Accountants (ACCA), with a contract value of £325k over 12 months,
                              the company has announced further new and renewed relationships with both
                              Bombardier and the Royal Mail (announced in February). The April
                              announcement of a £580k contract with a major UK company, the majority
                              recognisable over 12 months, delivered further momentum.




4
Ideagen*                                                                                           27 July 2011
Healthy prelims; Datum becomes Ideagen




                              Commentary on financial statements
                              We note the company has changed to reporting under IFRS from UK GAAP.

                              The financial results are very much in line with our forecasts. Boosted by a full
                              year of Root3 (now Ideagen Capture) and one month of Ideagen itself, headline
                              revenues have shown exceptional growth of 133%. Underlying this, the organic
                              growth has been driven as expected by the success of KnowledgeWorker (up
                              40% in the period). With the operational gearing, headline EBITDA grew 172%, to
                              £0.5m and adj. PBT grew 135%, again at £0.5m.

                              These results were delivered largely as forecast, underpinning our confidence in
                              expectations for FY 2012 and 2013.

                               Performance: 2011 prelims
                              (£m)
                                                                                        Forecast          Result
                              Revenue                                                        2.2            2.3
                              Gross profit                                                   2.0            2.0
                              EBITDA                                                         0.5            0.5
                              Profit before tax                                              0.4            0.4
                              Adjusted pre tax                                               0.4            0.5
                              Source: Company reports, finnCap estimates


                              With the increased profitability and the £1.7m placing in March to fund the
                              acquisition of Ideagen, the financial position has been significantly improved. Net
                              assets at 30 April 2011 were in excess of £3m (2010: £0.9m) including a cash
                              balance of £0.8m (2010: £0.2m).

                              Also of note in the year, a capital reduction transferred £3.2m from the share
                              premium account into retained earnings, eliminating the negative balance.

                              Renewals and recurring revenue
                              On a recurring basis the two contracts named previously generate a further
                              £200k per annum of recurring support revenue for the period of the 3-year
                              contracts, as well as the follow-on potential of expansion across the customer
                              group, which has already taken place within one of the significant customers.
                              Total recurring revenue is currently at about £1.7m per annum.




                                                                                                               5
Ideagen*                                                             27 July 2011
Healthy prelims; Datum becomes Ideagen



    Income Statement
Year ending April (£m)                       2010A   2011A   2012E         2013E
Sales                                          1.0     2.3     3.6           4.4
Sales growth (%)                               n/a   133.3    59.9          21.7
Cost of sales                                  0.9     2.0     3.4           4.2
Gross profit                                   0.9     2.0     3.4           4.2
Gross margin (%)                              93.4    88.1    95.0          95.0
Operating expenses                            -0.7    -1.5    -2.4          -2.8
Adjusted EBITDA                                0.2     0.5     1.0           1.4
Depreciation/Amortisation                      0.0     0.0    -0.1          -0.1
Adjusted EBIT                                  0.2     0.5     0.9           1.3
Adjusted EBIT margin (%)                      19.1    21.9    26.3          29.0
Associates/Other                               0.0     0.0     0.0           0.0
Net interest                                   0.0     0.0     0.0           0.0
Adjusted PBT                                   0.2     0.5     0.9           1.3
Adjustments                                   -0.1    -0.1    -0.1          -0.1
Reported PBT                                   0.1     0.4     0.9           1.2
Taxation                                       0.0     0.2    -0.1          -0.2
Tax rate (%)                                   nm      nm        5            12
Post tax profit                                0.1     0.6     0.8           1.0
Minorities                                     0.0     0.0     0.0           0.0
Reported earnings                              0.1     0.6     0.8           1.0

Weighted average no.shares                    34.4    55.5    69.7          69.7
Average no.shares (FD)                        34.4    55.5    69.7          69.7
Stated EPS (p)                                 0.2     1.0     1.2           1.5
Adj. EPS (FD) (p)                              0.3     0.9     1.2           1.5
DPS (p)                                        0.0     0.0     0.0           0.0
Source: Company reports, finnCap estimates




6
Ideagen*                                                                27 July 2011
Healthy prelims; Datum becomes Ideagen



 Cash Flow
Year ending April (£m)                       2010A    2011A    2012E          2013E
EBITDA                                          0.2      0.5      1.0            1.4
Net change in working capital                  -0.3     -0.5     -0.1           -0.4
Share based payments                            0.0      0.0      0.0            0.0
Profit/loss on disposal                         0.0     -0.1      0.0            0.0
Net pensions charge                             0.0      0.0      0.0            0.0
Change in provision                             0.0      0.0      0.0            0.0
Other items                                    -0.1      0.0      0.0            0.0
Operating cash flow                            -0.2      0.0      0.9            1.0
Cash interest                                   0.0      0.0      0.0            0.0
Tax paid                                        0.0      0.0     -0.1           -0.2
Capex                                           0.0     -0.2     -0.1           -0.1
Free cash flow                                 -0.2     -0.2      0.7            0.7
Disposals                                       0.0      0.0      0.0            0.0
Acquisitions                                   -0.2     -0.8     -0.5            0.0
Dividends                                       0.0      0.0      0.0            0.0
Other                                           0.0      0.0      0.0            0.0
Issue of share capital/(Buyback)                0.9      1.6      0.0            0.0
Net Change in cash flow                         0.4      0.6      0.2            1.1

Opening net (debt)/cash                        -0.2     0.2      0.8            1.0
Closing net (debt)/cash                         0.2     0.8      1.0            1.7
Source: Company reports, finnCap estimates




                                                                                   7
Ideagen*                                                                27 July 2011
Healthy prelims; Datum becomes Ideagen



    Balance Sheet
Year ending April (£m)                       2010A    2011A    2012E          2013E
Tangible assets                                 0.1      0.1     0.1            0.2
Goodwill                                        0.0      1.9     1.9            1.9
Other intangible                                1.3      1.2     1.4            1.2
Other                                           0.0      0.2     0.2            0.2
Non current assets                              1.3      3.4     3.6            3.5
Inventories                                     0.0      0.0     0.0            0.0
Trade receivables                               0.4      1.1     1.1            1.4
Cash                                            0.2      0.8     1.0            1.7
Other                                           0.0      0.0     0.0            0.0
Current assets                                  0.6      1.9     2.1            3.1
Trade payables                                  0.5      1.0     1.1            1.1
Other current liabilities                       0.3      1.2     0.8            0.7
Short term debt                                 0.0      0.0     0.0            0.0
Net current assets                             -0.2     -0.3     0.2            1.3
Long term debt                                  0.0      0.0     0.0            0.0
Pension                                         0.0      0.0     0.0            0.0
Other/Minorities                                0.3      0.0     0.0            0.0
Net assets                                      0.9      3.1     3.8            4.8



NAV per share (p)                               1.3      4.4      5.4            6.9
NTA per share (p)                              -4.8     -3.4     -2.3           -0.4
Source: Company reports, finnCap estimates




8
Ideagen*                                                                                             27 July 2011
Healthy prelims; Datum becomes Ideagen



 Key Shareholders                 Management Summary
                            %    David Hornsby                                                               CEO
Bluehone                   21    Les Paul                                                                    CTO
JM Finn Nominees           19    Graeme Spenceley                                                 Finance Director
(including Directors)            Jonathan Wearing                                              Non Exec Chairman
David Hornsby (dup.)       14    Darren Spillane                                                    Sales Director
Les Paul                   14
Pershing Nominees          13
Jonathan Wearing            8     Company Description
Darren Spillane (dup.)      6    Ideagen PLC specialises in the development of world class software solutions for on-
Robert Allerston            4    demand Information and Business Process Management. Ideagen Capture is a
                                 specialist data capture company with over 20 years of experience in developing and
                                 deploying high volume Optical Character Recognition capture projects; Ideagen
                                 Content is the developer of the Enterprise Content Management system
                                 KnowledgeWorker, the leading ECM SaaS solution for the UK mid-size enterprise
 Distribution of Ratings         market; Ideagen Compliance is developer of the Workbench Compliance solution
                            %    used by companies throughout the world to help maintain compliance with many
                                 internationally recognised standards and business processes such as ISO9000, FDA
Buy                        N/A   21 CFR Part 11, OHSAS 18001 Health and Safety and many others.
Hold                       N/A
Sell                       N/A




                                                                                                                   9
Ideagen*                                 27 July 2011
Healthy prelims; Datum becomes Ideagen



                              NOTES




10
Ideagen*                                 27 July 2011
Healthy prelims; Datum becomes Ideagen



                              NOTES




                                                  11
Research Contacts
                                                     David Buxton                    020 7220 0542           dbuxton@finncap.com
                                                     Mark Paddon                     020 7220 0541           mpaddon@finncap.com
                                                     Duncan Hall                     020 7220 0546           dhall@finncap.com
                                                     Dr Keith Redpath                020 7220 0550           kredpath@finncap.com
                                                     Andrew Darley                   020 7220 0547           adarley@finncap.com
                                                     David Stoddart                  020 7220 0549           dstoddart@finncap.com
                                                     Will Arnstein                   020 7220 0543           warnstein@finncap.com
                                                     Lorne Daniel                    020 7220 0545           ldaniel@finncap.com
                                                     Martin Potts                    020 7220 0544           mpotts@finncap.com
                                                     Corporate Broking Contacts
                                                     Tom Jenkins                     020 7220 0511           tjenkins@finncap.com
                                                     Stephen Norcross                020 7220 0513           snorcross@finncap.com
                                                     Joanna Weaving                  020 7220 0514           jweaving@finncap.com
                                                     Simon Starr                     020 7220 0516           sstarr@finncap.com
                                                     Brian Patient                   020 7220 0515           bpatient@finncap.com
                                                     Mia Gardner                     020 7220 0512           mgardner@finncap.com
                                                     Victoria Bates                  020 7220 0518           vbates@finncap.com
                                                     Corporate Sales Contacts
                                                     Michael Bell                    020 7220 0521           mbell@finncap.com
                                                     Tony Quirke                     020 7220 0517           tquirke@finncap.com
                                                     Sales Contacts
                                                     Chris Jeffrey                   020 7220 0524           cjeffrey@finncap.com
                                                     Rhys Williams                   020 7220 0522           rwilliams@finncap.com
                                                     Dwight Burden                   020 7220 0525           dburden@finncap.com
                                                     Elizabeth Johnson               020 7220 0523           ejohnson@finncap.com
                                                     Sales Trading Contacts
                                                     Mick McNamara                   020 7220 0521           mmcnamara@finncap.com
                                                     Mike Nally                      020 7220 0534           mnally@finncap.com
                                                     Jeremy Smith                    020 7220 0536           jsmith@finncap.com
                                                     Ben Tonnison                    020 7220 0535           btonnison@finncap.com
                                                     Danny Smith                     020 7220 0533           dsmith@finncap.com

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                                                     research and is not subject to any prohibition on dealing ahead of the dissemination of
                                                     investment research.

                                                     This research cannot be classified as objective under finnCap Ltd research policy. Visit
                                                     www.finncap.com

                                                     The recommendation system used for this research is as follows. We expect the indicated target
                                                     price relative to the FT All Share Index to be achieved within 12 months of the date of this
                                                     publication. A ‘Hold’ indicates expected performance relative to this index of +/-10%, a ‘Buy’
                                                     indicates expected outperformance >10% and a ‘Sell’ indicates expected underperformance of
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FY10 financial results

  • 1. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Ticker IDGP CORP Price 10.5p Target Price 15.0p Prelims to April include little of the benefit of Datum’s March acquisition of Ideagen, a name the entire group has since taken. Nevertheless, Upside 50.0% performance exceeded expectations in terms of revenue of £2.3m (+3%), Market Cap £7.3m adjusted PBT of £0.5m (+20%), and net cash of £0.8m (+42%). The new Index PLUS Ideagen brand accompanied the strategic alignment of each of the recent Sector Technology acquisitions, which now operate as Ideagen Capture, Ideagen Content and Hardware & Equipment Ideagen Compliance. Cross selling has already been achieved in practice, Net Cash £0.8m driving increased contract sizes of recent notable wins, benefiting from the Shares in Issue 70m reassurance of the group’s greater critical mass, balance sheet, and Next Results Dec/Jan interims evident shareholder support. Ideagen expects to move up to the AIM market in calendar 4Q 2011. What's changed From To  Trading highlights: a busy year included the integration of Root3, the Adj. EPS (FD) 0.8p 1.2p acquisition of Ideagen, the recruitment of a heavyweight sales director and Recommendation significant contract wins leading to first year contributions of £325k (ACCA) and Target Price 15.0p n/c £580k (unnamed UK water company). Contracts also lead to follow on maintenance and support revenue, with a 95% renewal rate, and a developing Share Price Performance recurring revenue base. Ideagen now has more than 250 customers, with a strong blue chip client roster.  Financial highlights: Prelims include only one month of the acquisition of Matlock-based Ideagen. As shown above, the company delivered results ahead of our forecasts, setting a reassuring precedent for future confidence, and creating a catalyst for improving multiples. Net cash of £0.8m is expected to grow, with the company cash positive and an appreciable 30% EBITDA margin.  Ideagen intends to be the leading supplier of compliance-based Enterprise Content Management solutions to the UK market, bringing order Source: Thomson Reuters to the majority of corporate content which exists outside formal databases or structures. The UK market is fragmented and we expect continuing % 1M 3M 12M opportunities for acquisitive and organic growth. Actual -9.1 -7.0 +17.6  At 12x April 2012 EPS, equivalent to 7x EV/EBITDA, our target price remains Relative -11.4 -6.8 +0.5 comfortably achievable at 15p, against the current 10.5p. Analyst: Year ending April (£m) 2010A 2011A 2012E 2013E Andrew Darley 020 7220 0547 adarley@finncap.com Data Sales: Sales (£m) 1.0 2.3 3.6 4.4 Chris Jeffrey 020 7220 0524 Adj EBITDA (£m) 0.2 0.5 1.0 1.4 cjeffrey@finncap.com Adj PBT (£m) 0.2 0.5 0.9 1.3 Michael Bell 020 7220 0521 mbell@finncap.com Tax rate (%) nm nm 5 12 Rhys Williams 020 7220 0522 Adj EPS (FD) (p) 0.3 0.9 1.2 1.5 rwilliams@finncap.com Dwight Burden 020 7220 0525 DPS (p) 0.0 0.0 0.0 0.0 dburden@finncap.com Ratios Elizabeth Johnson 020 7220 0523 ejohnson@finncap.com EV/Sales (x) 6.5 2.8 1.8 1.5 EV/EBITDA (x) 32.5 13.0 6.5 4.6 Sales Traders: 020 7220 0531 STX 73240 P/E (x) 35.0 11.6 8.7 7.1 Yield (%) 0.0 0.0 0.0 0.0 Cash flow yield (%) -20.7 -19.4 89.1 104.4 EPS growth (%) n/a 239.8 31.5 27.8 *Denotes corporate client of finnCap . This research cannot be classified as objective under finnCap research policy. Visit www.finncap.com
  • 2. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Key Financials Income Statement Cash Flow Year ending April (£m) 2010A 2011A 2012E 2013E Year ending April (£m) 2010A 2011A 2012E 2013E Sales 1.0 2.3 3.6 4.4 EBITDA 0.2 0.5 1.0 1.4 Gross profit 0.9 2.0 3.4 4.2 Net change in working capital -0.3 -0.5 -0.1 -0.4 Operating expenses -0.7 -1.5 -2.4 -2.8 Other items -0.1 -0.1 0.0 0.0 Adjusted EBITDA 0.2 0.5 1.0 1.4 Operating cash flow -0.2 0.0 0.9 1.0 Depreciation/Amortisation 0.0 0.0 -0.1 -0.1 Cash interest 0.0 0.0 0.0 0.0 Adjusted EBIT 0.2 0.5 0.9 1.3 Tax paid 0.0 0.0 -0.1 -0.2 Associates/Other 0.0 0.0 0.0 0.0 Capex 0.0 -0.2 -0.1 -0.1 Net interest 0.0 0.0 0.0 0.0 Free cash flow -0.2 -0.2 0.7 0.7 Adjusted PBT 0.2 0.5 0.9 1.3 Disposals 0.0 0.0 0.0 0.0 Adjustments -0.1 -0.1 -0.1 -0.1 Acquisitions -0.2 -0.8 -0.5 0.0 Reported PBT 0.1 0.4 0.9 1.2 Dividends 0.0 0.0 0.0 0.0 Taxation 0.0 0.2 -0.1 -0.2 Other 0.0 0.0 0.0 0.0 Tax rate (%) nm nm 5 12 Issue of share capital/(Buyback) 0.9 1.6 0.0 0.0 Reported earnings 0.1 0.6 0.8 1.0 Net Change in cash flow 0.4 0.6 0.2 0.7 Average no.shares (FD) 34.4 55.5 69.7 69.7 Opening net (debt)/cash -0.2 0.2 0.8 1.0 Adj. EPS (FD) (p) 0.3 0.9 1.2 1.5 Closing net (debt)/cash 0.2 0.8 1.0 1.7 DPS (p) 0.0 0.0 0.0 0.0 Balance Sheet Ratio Analysis Year ending April (£m) 2010A 2011A 2012E 2013E Year ending April 2010A 2011A 2012E 2013E Tangible assets 0.1 0.1 0.1 0.2 Growth Goodwill 0.0 1.9 1.9 1.9 Revenue growth (%) n/a 133.3 59.9 21.7 Other intangible 3.1 1.2 1.4 1.2 EBITDA growth (%) n/a 172.8 96.2 34.5 Other 0.0 0.2 0.2 0.2 EPS growth (%) n/a 239.8 31.5 27.8 Non current assets 1.3 3.4 3.6 3.5 DPS growth (%) n/a n/a n/a n/a Inventories 0.0 0.0 0.0 0.0 Trade receivables 0.4 1.1 1.1 1.4 Returns Cash 0.2 0.8 1.0 1.7 Gross margin (%) 93.4 88.1 95.0 95.0 Other 0.0 0.0 0.0 0.0 EBITDA margin (%) 19.9 23.2 28.5 31.5 Current assets 0.6 1.9 2.1 3.1 EBIT margin (%) 19.1 21.9 26.3 29.0 Trade payables 0.5 1.0 1.1 1.1 RoE (%) 8.4 15.5 18.0 18.7 Other current liabilities 0.3 1.2 0.8 0.7 RoCE (%) 15.9 13.4 21.1 23.0 Short term debt 0.0 0.0 0.0 0.0 Net current assets -0.2 -0.3 0.2 1.3 Liquidity Long term debt 0.0 0.0 0.0 0.0 Net debt/equity (%) n/a n/a n/a n/a Pension 0.0 0.0 0.0 0.0 Net debt/EBITDA (x) n/a n/a n/a n/a Other/Minorities 0.3 0.0 0.0 0.0 Interest cover (x) nm 93.6 n/a n/a Net assets 0.9 3.1 3.8 4.8 Net working capital to sales (%) 98.1 93.1 60.7 56.7 Cash conversion (%) -114.7 -40.2 96.4 84.1 Dividend cover (x) n/a n/a n/a n/a NAV per share (p) 1.3 4.4 5.4 6.9 NTA per share (p) -4.8 -3.4 -2.3 -0.4 2
  • 3. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Valuation We maintain our target price of 15p, based on an average of a forward year 1 multiple of 12x adjusted earnings and 7x EV/EBITDA. Comparative multiples for listed enterprise risk management software (Active Risk: 20x), document capture software (Kofax: 20x), compliance and supply chain software (Kewill: 10x) and specialist business process automation (IDOX: 9x) all comfortably exceed the March 13 Ideagen multiple, showing clear opportunity for upside. Datum becomes Ideagen In order to better define the strategic direction of the product set acquired or developed with Ideagen, the company has undergone a rebranding exercise. As below in figure 1, the company is now made up of Ideagen Capture, Ideagen Content and Ideagen Compliance. The logic remains consistent with previous explanations, with a ‘foot in the door’ approach often leading to product creep across further divisions within the same organisation, or the sale of further Ideagen products within the customer divisions. Figure 1: The new Ideagen structure InfoWorker Core Repository & formal WorkBench Document Management. KnowledgeCapture Compliance & Data capture tools & Quality Mgmt Over 20 Yr’s Experience Process Worker Business Workflow & Integrations Available as traditional On-Premise solution Or as Software as a Service (SaaS) delivered via “the cloud” Ideagen Capture Ideagen Content Ideagen Compliance Source: Ideagen 3
  • 4. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen The effect of the integration of Root3 and Ideagen has been the creation of a unified sales force under the new Sales Director, who is ex-Kofax. Sales leads are being generated and contracts won through a clearly defined quality sales process. The original product sets are increasingly integrated such that Root3 (Ideagen Capture) and KnowledgeWorker (now Ideagen Content) fully interact, with live clients already in place (eg City & Guilds, and the Chartered Institute of Environmental Health). Key vertical markets have been identified. Regulated, compliance-led industries offer the best opportunities, especially where Ideagen Compliance is initially introduced, allowing follow-on from Capture and Content cross sales. Pharmaceuticals, aerospace & defence, financial services and utilities are particularly suited to the offerings: Ideagen customers include Astra Zeneca, the MOD, Allianz, and Severn Trent, as well known examples in each sector. Ideagen Compliance enables industry standard quality standards to be met and KPIs to be delivered. Within the target markets, approximately 10% of data will require management within the Ideagen Compliance suite. Typically this data is subject to rigorous audit and regulation. Ideagen Capture and Content complements Compliance through the management of more general data to provide a unified central repository. Development As the cloud continues to develop, if not yet fully adopted across the board, Ideagen continues to develop its own cloud solution in order to continue with its current modus operandi of offering divisional solutions within an overarching group enterprise structure. Further planned enhancements include support for mobile devices, integration with other well known platforms, and performance enhancements to allow the further scaling of the product platform and encourage intuitive use. KnowledgeWorker (Capture & Content) will be launched in January 2012. News flow in the period is symptomatic of the quality Datum’s average contract size continues to underline the credibility of the product set. Following the September 2010 contract with the Association of Chartered Certified Accountants (ACCA), with a contract value of £325k over 12 months, the company has announced further new and renewed relationships with both Bombardier and the Royal Mail (announced in February). The April announcement of a £580k contract with a major UK company, the majority recognisable over 12 months, delivered further momentum. 4
  • 5. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Commentary on financial statements We note the company has changed to reporting under IFRS from UK GAAP. The financial results are very much in line with our forecasts. Boosted by a full year of Root3 (now Ideagen Capture) and one month of Ideagen itself, headline revenues have shown exceptional growth of 133%. Underlying this, the organic growth has been driven as expected by the success of KnowledgeWorker (up 40% in the period). With the operational gearing, headline EBITDA grew 172%, to £0.5m and adj. PBT grew 135%, again at £0.5m. These results were delivered largely as forecast, underpinning our confidence in expectations for FY 2012 and 2013. Performance: 2011 prelims (£m) Forecast Result Revenue 2.2 2.3 Gross profit 2.0 2.0 EBITDA 0.5 0.5 Profit before tax 0.4 0.4 Adjusted pre tax 0.4 0.5 Source: Company reports, finnCap estimates With the increased profitability and the £1.7m placing in March to fund the acquisition of Ideagen, the financial position has been significantly improved. Net assets at 30 April 2011 were in excess of £3m (2010: £0.9m) including a cash balance of £0.8m (2010: £0.2m). Also of note in the year, a capital reduction transferred £3.2m from the share premium account into retained earnings, eliminating the negative balance. Renewals and recurring revenue On a recurring basis the two contracts named previously generate a further £200k per annum of recurring support revenue for the period of the 3-year contracts, as well as the follow-on potential of expansion across the customer group, which has already taken place within one of the significant customers. Total recurring revenue is currently at about £1.7m per annum. 5
  • 6. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Income Statement Year ending April (£m) 2010A 2011A 2012E 2013E Sales 1.0 2.3 3.6 4.4 Sales growth (%) n/a 133.3 59.9 21.7 Cost of sales 0.9 2.0 3.4 4.2 Gross profit 0.9 2.0 3.4 4.2 Gross margin (%) 93.4 88.1 95.0 95.0 Operating expenses -0.7 -1.5 -2.4 -2.8 Adjusted EBITDA 0.2 0.5 1.0 1.4 Depreciation/Amortisation 0.0 0.0 -0.1 -0.1 Adjusted EBIT 0.2 0.5 0.9 1.3 Adjusted EBIT margin (%) 19.1 21.9 26.3 29.0 Associates/Other 0.0 0.0 0.0 0.0 Net interest 0.0 0.0 0.0 0.0 Adjusted PBT 0.2 0.5 0.9 1.3 Adjustments -0.1 -0.1 -0.1 -0.1 Reported PBT 0.1 0.4 0.9 1.2 Taxation 0.0 0.2 -0.1 -0.2 Tax rate (%) nm nm 5 12 Post tax profit 0.1 0.6 0.8 1.0 Minorities 0.0 0.0 0.0 0.0 Reported earnings 0.1 0.6 0.8 1.0 Weighted average no.shares 34.4 55.5 69.7 69.7 Average no.shares (FD) 34.4 55.5 69.7 69.7 Stated EPS (p) 0.2 1.0 1.2 1.5 Adj. EPS (FD) (p) 0.3 0.9 1.2 1.5 DPS (p) 0.0 0.0 0.0 0.0 Source: Company reports, finnCap estimates 6
  • 7. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Cash Flow Year ending April (£m) 2010A 2011A 2012E 2013E EBITDA 0.2 0.5 1.0 1.4 Net change in working capital -0.3 -0.5 -0.1 -0.4 Share based payments 0.0 0.0 0.0 0.0 Profit/loss on disposal 0.0 -0.1 0.0 0.0 Net pensions charge 0.0 0.0 0.0 0.0 Change in provision 0.0 0.0 0.0 0.0 Other items -0.1 0.0 0.0 0.0 Operating cash flow -0.2 0.0 0.9 1.0 Cash interest 0.0 0.0 0.0 0.0 Tax paid 0.0 0.0 -0.1 -0.2 Capex 0.0 -0.2 -0.1 -0.1 Free cash flow -0.2 -0.2 0.7 0.7 Disposals 0.0 0.0 0.0 0.0 Acquisitions -0.2 -0.8 -0.5 0.0 Dividends 0.0 0.0 0.0 0.0 Other 0.0 0.0 0.0 0.0 Issue of share capital/(Buyback) 0.9 1.6 0.0 0.0 Net Change in cash flow 0.4 0.6 0.2 1.1 Opening net (debt)/cash -0.2 0.2 0.8 1.0 Closing net (debt)/cash 0.2 0.8 1.0 1.7 Source: Company reports, finnCap estimates 7
  • 8. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Balance Sheet Year ending April (£m) 2010A 2011A 2012E 2013E Tangible assets 0.1 0.1 0.1 0.2 Goodwill 0.0 1.9 1.9 1.9 Other intangible 1.3 1.2 1.4 1.2 Other 0.0 0.2 0.2 0.2 Non current assets 1.3 3.4 3.6 3.5 Inventories 0.0 0.0 0.0 0.0 Trade receivables 0.4 1.1 1.1 1.4 Cash 0.2 0.8 1.0 1.7 Other 0.0 0.0 0.0 0.0 Current assets 0.6 1.9 2.1 3.1 Trade payables 0.5 1.0 1.1 1.1 Other current liabilities 0.3 1.2 0.8 0.7 Short term debt 0.0 0.0 0.0 0.0 Net current assets -0.2 -0.3 0.2 1.3 Long term debt 0.0 0.0 0.0 0.0 Pension 0.0 0.0 0.0 0.0 Other/Minorities 0.3 0.0 0.0 0.0 Net assets 0.9 3.1 3.8 4.8 NAV per share (p) 1.3 4.4 5.4 6.9 NTA per share (p) -4.8 -3.4 -2.3 -0.4 Source: Company reports, finnCap estimates 8
  • 9. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen Key Shareholders Management Summary % David Hornsby CEO Bluehone 21 Les Paul CTO JM Finn Nominees 19 Graeme Spenceley Finance Director (including Directors) Jonathan Wearing Non Exec Chairman David Hornsby (dup.) 14 Darren Spillane Sales Director Les Paul 14 Pershing Nominees 13 Jonathan Wearing 8 Company Description Darren Spillane (dup.) 6 Ideagen PLC specialises in the development of world class software solutions for on- Robert Allerston 4 demand Information and Business Process Management. Ideagen Capture is a specialist data capture company with over 20 years of experience in developing and deploying high volume Optical Character Recognition capture projects; Ideagen Content is the developer of the Enterprise Content Management system KnowledgeWorker, the leading ECM SaaS solution for the UK mid-size enterprise Distribution of Ratings market; Ideagen Compliance is developer of the Workbench Compliance solution % used by companies throughout the world to help maintain compliance with many internationally recognised standards and business processes such as ISO9000, FDA Buy N/A 21 CFR Part 11, OHSAS 18001 Health and Safety and many others. Hold N/A Sell N/A 9
  • 10. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen NOTES 10
  • 11. Ideagen* 27 July 2011 Healthy prelims; Datum becomes Ideagen NOTES 11
  • 12. Research Contacts David Buxton 020 7220 0542 dbuxton@finncap.com Mark Paddon 020 7220 0541 mpaddon@finncap.com Duncan Hall 020 7220 0546 dhall@finncap.com Dr Keith Redpath 020 7220 0550 kredpath@finncap.com Andrew Darley 020 7220 0547 adarley@finncap.com David Stoddart 020 7220 0549 dstoddart@finncap.com Will Arnstein 020 7220 0543 warnstein@finncap.com Lorne Daniel 020 7220 0545 ldaniel@finncap.com Martin Potts 020 7220 0544 mpotts@finncap.com Corporate Broking Contacts Tom Jenkins 020 7220 0511 tjenkins@finncap.com Stephen Norcross 020 7220 0513 snorcross@finncap.com Joanna Weaving 020 7220 0514 jweaving@finncap.com Simon Starr 020 7220 0516 sstarr@finncap.com Brian Patient 020 7220 0515 bpatient@finncap.com Mia Gardner 020 7220 0512 mgardner@finncap.com Victoria Bates 020 7220 0518 vbates@finncap.com Corporate Sales Contacts Michael Bell 020 7220 0521 mbell@finncap.com Tony Quirke 020 7220 0517 tquirke@finncap.com Sales Contacts Chris Jeffrey 020 7220 0524 cjeffrey@finncap.com Rhys Williams 020 7220 0522 rwilliams@finncap.com Dwight Burden 020 7220 0525 dburden@finncap.com Elizabeth Johnson 020 7220 0523 ejohnson@finncap.com Sales Trading Contacts Mick McNamara 020 7220 0521 mmcnamara@finncap.com Mike Nally 020 7220 0534 mnally@finncap.com Jeremy Smith 020 7220 0536 jsmith@finncap.com Ben Tonnison 020 7220 0535 btonnison@finncap.com Danny Smith 020 7220 0533 dsmith@finncap.com A marketing communication under FSA Rules, this document has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is not subject to any prohibition on dealing ahead of the dissemination of investment research. This research cannot be classified as objective under finnCap Ltd research policy. Visit www.finncap.com The recommendation system used for this research is as follows. We expect the indicated target price relative to the FT All Share Index to be achieved within 12 months of the date of this publication. A ‘Hold’ indicates expected performance relative to this index of +/-10%, a ‘Buy’ indicates expected outperformance >10% and a ‘Sell’ indicates expected underperformance of >10%. Approved and issued by finnCap Ltd for publication only to UK persons who are authorised persons under the Financial Services and Markets Act 2000 and to Professional customers. Retail customers who receive this document should ignore it. finnCap Ltd uses reasonable efforts to obtain information from sources which it believes to be reliable, but it makes no representation that the information or opinions contained in this document are accurate, reliable or complete. Such information and opinions are provided for the information of finnCap Ltd's clients only and are subject to change without notice. finnCap Ltd’s salespeople, traders and other representatives may provide oral or written market commentary or trading strategies to our clients that reflect opinions contrary to or inconsistent with the opinions expressed herein. This document should not be copied or otherwise reproduced. finnCap Ltd and any company or individual connected with it may have a position or holding in any investment mentioned in this document or a related 60 New Broad St investment. finnCap Ltd may have been a manager of a public offering of securities of this London EC2M 1JJ company within the last 12 months, or have received compensation for investment banking Tel 020 7600 1658 services from this company within the past 12 months, or expect to receive or may intend to seek Fax 020 7600 1659 Email info@finncap.com compensation for investment banking services from this company within the next three months. Web www.finncap.com Nothing in this document should be construed as an offer or solicitation to acquire or dispose of finnCap is registered as a company in England with any investment or to engage in any other transaction. finnCap Ltd is authorised and regulated by number 06198898. Authorised and regulated by the Financial Services the Financial Services Authority, London E14 5HS, and is a member of the London Stock Authority. Member of the London Stock Exchange Exchange.