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Critical Interface Design
Caring about more, than paying the bills




              Lutz Schmitt
          WebExpo – Prague 2012
                                   photo by wlodi on flickr.com cc-by-nc-3.0
Glad you made it!
Thank you for joining.
Let’s talk about:
interfaces
ethics
power
happiness
people
                    and us.
We all are designers
2,3oo,ooo,ooo people access the internet
         5,9oo,ooo,ooo mobile subscriptions




picture by facebook.com
starting point

Everything has an interface
the age of wonders

Everybody and everything is connected
thesis #1



                The interface is everything




picture by inoxkrow on flickr.com cc-by-nd-2.0
beyond imagination

    Nobody understands technology anymore.
   Perception happens with the interfaces only




DESIGN FOR CONVERSION in a nutshell
conclusion

          We design the most vital part of
       the glue that keeps everything together




DESIGN FOR CONVERSION in a nutshell
picture by jasonscottmeans on flickr.com cc-by-nd-2.0
about our work
back in the days

We had quite a way to go, to understand how
these new media could used and made usable.
evolution of perspective

User experience (UX) is the way a person feels
   about using a product, system or service
thesis #2

  User experience design
is just educated marketing
picture by i5design on flickr.com cc-by-nd-2.0
business      value         user




Creating valuable user experiences
opportunity space
opportunity space
conclusion

Most times we just fine tune interaction
business              user
            value




           designer
all are
happy
comfort
  zone
point of view

                                           Most times we are paid for
                                           staying in the comfort zone




photo by richardstep.com on flickr.com cc-by-2.0
ethics
thesis #3


                                      We follow a near-sighted
                                     utilitarianism code of action




photo by sindre-wimberger on flickr.com cc-by-sa-2.0
utilitarianism
An ethical philosophy in which the happiness of the greatest
number of people in the society is considered the greatest
good. According to this philosophy, an action is morally
right if its consequences lead to happiness (absence of pain),
and wrong if it ends in unhappiness (pain).

                                Source: http://www.businessdictionary.com/definition/utilitarianism.html
summary
 If your actions resulted in happiness
for a majority of people, you did good.
   It’s OK, if some became unhappy.
Market Economy
Market Economy
Market Economy
some moral problems
Utilitarianism ethics sometimes
   just doesn’t help anyways
photo by Robert Clowney via public-intelligence.net
revision
DESIGN FOR CONVERSION in a nutshell
picture by amazon.com
No
                                                   l
                                              us ike w w
                                                e
                                                  yo you e
                                                     ur to
                                                       br

  MAKE ME
                                                          ain




    THINK
 ABOUT THE
 RIGHT STUFF
A common sense approach to interface design
photo by aboyandhisbike on flickr.com cc-by--nd-2.0
more ethics
thesis #4

Every time we design an interface
  we’re defining absolute rules
thesis #4

Every time we design an interface
  we’re defining universal rules.
what should be taken into account
      First formulation of the categorical imperative


  “Act only according to that maxim
whereby you can at the same time will
that it should become a universal law.”
                                Immanuel Kant, Groundwork of the Metaphysic of Morals
summary
       Always act in a way,
that you want everybody to act, too
conclusion

As we are designing deterministic systems,
   we should consider Kant’s thoughts.
my state of mind
mental model

“Design is invisible”
  by Lucius Burckhardt
When we design, we
  always change something to
the complex system, that’s called

             society


If we design a chair, a sign or a website, we always
    need to consider the impact to the system.
        This is what we must design at first,
                  not the product.
My stand as of today

               Change things in a way, that it becomes
              easier for others to do good instead of bad.




photo by Lutz Schmitt cc-by-sa-3.0
wrap up
power of design

   Remember every day,
that we do change the world
don't be a timid sheep
At least stop complaining, that you are one
question your emotional state

     Are you happy?
question the comfort zone
Nobody will invite you to do so,
 but it's probably a good thing
start with yourself
Try to find out first, what you should change.
be influential
  Don't stop at manipulating users.

Do it with your colleagues, employees,
 bosses, stakeholders and clients, too
Thank you, again!
                       Twitter: @luxux




Save the date: Df|Experience Cologne, 25 April 2013 – designfor.at

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