The document summarizes Uptime Institute's Tier Certification and Operational Sustainability Certification programs and services for data center owners and operators. It provides an overview of the Accredited Tier Designer and Specialist courses and lists countries where Tier Certifications have been conducted. It also describes the benefits of Tier Certification, the certification process, and Uptime Institute's Site Uptime Networks which provide a knowledge sharing forum for data center professionals. Finally, it calls for founding members for a new Latin America Site Uptime Network.

1. Data Center Summit
Latinoamérica 2010
San José Costa Rica
José,
August 31, 2010
By Dana Smith
data center management and engineering consultants
Uptimeinstitute.com/professionalservices
© 2010 Uptime Institute Professional Services, LLC

2. Tier Program Services
data center management and engineering consultants
Uptimeinstitute.com/professionalservices
© 2010 Uptime Institute Professional Services, LLC

3. Accredited Tier Designer
• Educational curriculum and
professional designation
• Exclusive to professional engineers
responsible for data center design
• Focuses on practical application
of the Tiers
f th Ti
• Examples drawn from real-life designs submitted for
Design Certification
• Address, in technical detail, the misconceptions that
lead to needless cost and complexity
p y
© 2010 Uptime Institute Professional Services, LLC 3

4. Accredited Tier Specialist
• Accredited Tier Specialist course is for those
responsible for ongoing data center uptime:
> Owners and Operators
• Facility and IT Managers and Supervisors
> Vendors & Providers
• Project Managers, Architects, Consultants
• 3-day course
> Tier Classification System
> Operational Sustainability
> Exam
© 2010 Uptime Institute Professional Services, LLC 4

5. Benefits of Tier Certification
• Third-party validation that topology is capable of
p y p gy p
delivering highest levels of uptime
> Demonstrate to upper management, marketplace, and
shareholders that investment is being protected and
optimized
• Challenge of constructing Tier facility without Tier-
Certified design
> Avoid charge for re-design or modifications to constructed
environment
• Challenge of sustaining uptime with solution of
inconsistent design concepts
© 2010 Uptime Institute Professional Services, LLC 5

6. Benefits of Tier Certification
• Internationally recognized benchmarking system
• Differentiate from self-certifications
> Letters, foil, plaque, and web site listing
• Uptime Institute is the exclusive Tier Certification
body worldwide
> Tier Certifications in 30 countries
> Banking, insurance, data center services, healthcare,
national and local government, defense/intelligence, retail,
g , g , ,
petrochemical, telecommunications, shipping, heavy
manufacturing, airlines, railways, universities
© 2010 Uptime Institute Professional Services, LLC 6

7. Ongoing Tier Certification Projects
• Argentina
g • Mexico
• Australia • Netherlands
• Austria • Qatar
• Brazil
B il • Romania
R i
• Canada • Russia
• China • Saudi Arabia
• Czech Republic • South Africa
• France • South Korea
• Italy • United Arab Emirates
• Japan • United Kingdom
• Mauritius • Venezuela
© 2010 Uptime Institute Professional Services, LLC 7

8. Tier Certification Process
Design
D i
• Design Certification
> Review of 100%
design document
package
> Report of Tier
deficiencies
> Support to ensure all
Tier issues are
addressed
> Award letter and foil
© 2010 Uptime Institute Professional Services, LLC 8

9. Tier Certification Process
Facility
F ilit
• Facility Certification
> On-site visit by team of
consultants
> C fi construction
Confirm t ti
consistent by design
> Observe site
demonstrations
> Report
> Award letter foil and
letter, foil,
plaque
© 2010 Uptime Institute Professional Services, LLC 9

10. Operational Sustainability
Certification Process
C tifi ti P
• Tier Classification System
> I, II, III, IV
• Operational Sustainability
> Bronze, Silver, Gold
• Operational Sustainability Certification
becomes suffix to Tier Certification
b ffi t Ti C tifi ti
> Tier III Gold
© 2010 Uptime Institute Professional Services, LLC 10

11. Operational Sustainability
Rating System
R ti S t
• Gold
> Exceptional Management & Operation and Building
Characteristics behaviors
> Low Site Location risks
> Full uptime potential of the installed infrastructure
• Silver
> Management & Operation and Building Characteristics
behaviors
> Low Site Location risks
> Opportunities for improvement in order to achieve the full
potential of the installed infrastructure
© 2010 Uptime Institute Professional Services, LLC 11

12. Operational Sustainability
Rating System
R ti S t
• Bronze
> Minimal Management & Operation and Building
Characteristics behaviors
> M
Manageable Sit L
bl Site Location risks
ti i k
> Significant opportunities for improvement in order to
achieve the full potential of the installed infrastructure
© 2010 Uptime Institute Professional Services, LLC 12

13. Site Uptime Networks
data center management and engineering consultants
Uptimeinstitute.com/professionalservices
© 2010 Uptime Institute Professional Services, LLC

14. Site Uptime Networks
• Knowledge community for data center owners and
operators
• Information Exchange Agreement protects trade and
business secrets
• Vendor-free environment to discuss issues
• Share challenges and successes
• Annual meetings with member-determined content
• Online databases and tools
© 2010 Uptime Institute Professional Services, LLC 14

15. Value of Network Membership
• Downtime decreases with long-term Network
long term
membership
© 2010 Uptime Institute Professional Services, LLC 15

16. North America
Site U ti
Sit Uptime Network
N t k
Group 1 Group 2 Group 3
AIG Allstate BMO Financial Group
AT&T, Southeast Region Bayer Corporation Deere & Company
BNSF Railway Chevron EVERTEC
The Boeing Company Citigroup FannieMae
Cisco Systems Inc
Systems, Inc. Consonus Fidelity Investments
Computer Sciences Hewlett-Packard Hewitt Associates
Corporation (CSC) Iron Mountain Infocrossing
Highmark Kaiser Permanente Johnson & Johnson
HSBC Lowe s
Lowe's Companies, JPMorgan Chase
Office Depot Inc. Lockheed Martin
Progressive Insurance NYSE Euronext MasterCard
Reed Elsevier Technology RBC Financial Group Nationwide
Services TD Bank SAVVIS, Inc.
Tyco Electronics United Airlines Thomson Reuters
United Parcel Service Visa
Verizon The Walt Disney
Company
© 2010 Uptime Institute Professional Services, LLC 16

17. North America
Site U ti
Sit Uptime Network
N t k
Group 4 Group 5
Capital Group Acxiom
Chesapeake Energy ADP
Delta Air Lines The Cincinnati Insurance
Depository Trust & Company
Clearing Corporation
g p Colgate-Palmolive
g
Discover Financial Department of Veterans
Services Affairs
eBay, Inc. General Electric
GMAC-RFC Mayo Clinic
JC Penney The Planet Internet Services
Morgan Stanley Regions Financial Corporation
Quality Technology Rogers Communications
Services Sabey Corporation
State F
St t Farm Social Security Administration
Target Toyota
UnitedHealth Group T-Systems North America
Wells Fargo Bank USAA Insurance
US Bancorp
© 2010 Uptime Institute Professional Services, LLC 17

18. Europe, Middle East, & Africa
Site U ti
Sit Uptime Network
N t k
Group 1
Barclays Bank
DataSpace Partners
Deutsche Bank
DigiPlex Norway AS
Fujitsu Services Limited
ING
Interxion
JPMorgan Chase
Morgan Stanley
Mentor Graphics
NYSE Euronext
Saudi Aramco
Sberbank
Société Générale
UBS
UniCredit Group
© 2010 Uptime Institute Professional Services, LLC 18

19. Benefits of Network Membership
• Enhanced Operations
> Improved performance yields smoother business function
• Reduced penalty to bottom line due to downtime
> E l it your d t center investment
Exploit data t i t t
> Learn from others’ mistakes
• Avoid the pain of poor equipment and topology assumptions
> Justify decisions using the Abnormal Incident Report
database
• Unique in the world
• 4,400 events; 400 outages
© 2010 Uptime Institute Professional Services, LLC 19

20. Benefits of Network Membership
• Knowledge & Networking
> You are not alone
> Tour the most advanced data centers in the region and
world
ld
> Gain insight of Uptime Institute’s industry leaders
> Influence the future of the industry
• Equipment surveys and focus groups with manufacturers
• Owners Advisory Committee
© 2010 Uptime Institute Professional Services, LLC 20

21. Latin America
Site U ti
Sit Uptime Network
N t k
• Uptime Institute calls for Latin America Founding
Members
> Advise to the structure and content of the Latin America
Network(s)
N t k( )
> Further establish organization as industry leader
> Immediate benefits to data center operation
© 2010 Uptime Institute Professional Services, LLC 21

22. Dana Smith
Latin American Services Manager
+505.603.7170
dsmith@uptimeinstitute.com