15. ANSWER
Small business will engage in it
to “add” value to their business
over time, paying for services in
increments, which previously
were only available to only
larger organizations in the
expectation that over time
growth will take place at a
faster rate.
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16. What is the
common mistake
when business
owners do
commodification?
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17. ANSWER
Small businesses neglect
to review the cost savings
that they should gain when
they hire an outsourcing
company
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18. Know the costs and benefits
associated with
commodification
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