Digital Media Trends

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The document discusses several digital media trends from the rise of internet usage and digital adoption in the 1990s to modern trends. Key points include: more people now consider internet access a necessity; consumers have an increasing desire for experiences; user-generated content and social media are growing; and these changes are influencing the travel industry as people seek travel recommendations and share experiences online.

Technology

Digital Media Trends

The last few years

Christian Bartens, Tourism Australia, March 2007

Digital Universe 1990

Christian Bartens, Tourism Australia, March 2007

Digital Adoption

Christian Bartens, Tourism Australia, March 2007

Digital Universe Today

Christian Bartens, Tourism Australia, March 2007

Behaviour Change

More Information Sources + Same Amount Of Time = ?

Christian Bartens, Tourism Australia, March 2007

Digital Media Trends

The next few years

Christian Bartens, Tourism Australia, March 2007

ONLINE OXYGEN

Christian Bartens, Tourism Australia, March 2007

ONLINE OXYGEN

“Roughly 10 years after the first
web sites started popping up,
1 billion consumers worldwide
consider online access an absolute
necessity, needing it like they
need oxygen.”
Christian Bartens, Tourism Australia, March 2007

24/7 ENTERTAINMENT

The only scarcity is time, and thus attention
Christian Bartens, Tourism Australia, March 2007

Basic Human Needs

Christian Bartens, Tourism Australia, March 2007

EXPERIENCE ECONOMY
Self-Actualization

We have all we need, now we want experiences
Christian Bartens, Tourism Australia, March 2007

LIFE CACHING

Esteem

Social biography network
Christian Bartens, Tourism Australia, March 2007

MOBILE OXYGEN
Belonging

Turning phones into friend finders
Christian Bartens, Tourism Australia, March 2007

GENERATION C(ONTENT)
Self-Actualization
Esteem

AUDIENCE AND
PARTICIPANTS

Your main ‘theme’ for 2007?
Christian Bartens, Tourism Australia, March 2007

CUSTOMER-MADE

Esteem

Christian Bartens, Tourism
You, Sergey, Larry and Paul
Australia, March 2007

Blogshere 2003 - 2006

Christian Bartens, Tourism Australia, March 2007

Campaign Buzz

Christian Bartens, Tourism Australia, March 2007

CUSTOMER-MADE

Esteem
Christian Bartens, Tourism
Millions of viewers for 12 bucks
Australia, March 2007

HOBBYNOMICS

“Consumers producing, contributing, adding,
suggesting for non-monetary reasons, leaving
economists (and well-known brands) in shock.
If only they would reap the benefits from
understanding that increasingly, contributing
constitutes status for creative individuals”

Esteem

Christian Bartens, Tourism
Australia, March 2007

TRYSUMERS
Esteem
Belonging

Christian Bartens, Tourism
Review before you buy
Australia, March 2007

Music Recommendations
Esteem
Belonging

Christian Bartens, Tourism Australia, March 2007

Long Tails Everywhere

Music
Search
Content
Volume

Clothing

Holidays
etc

Variations

Christian Bartens, Tourism Australia, March 2007

Australian Top 20

Christian Bartens, Tourism Australia, March 2007

Consumer Generated Media
Not everyone will contribute,
but the minority who do make
a big difference

100% CONSUMERS
search for, find and 1% CREATORS
share content start groups, create
and publish content

10% SYNTHESISORS
find, adapt, add to
and share content

Christian Bartens, Tourism Australia, March 2007

Consumer Generated Branding

Christian Bartens, Tourism Australia, March 2007

Social Network Flickr

Christian Bartens, Tourism Australia, March 2007

Self-Organizing Syndication

Web 1.0 Web 2.0
Email RSS
Directories Tagging
Search Wikis
Brochures PEW: “28% of US Mashups
Internet users
tagged content
online”
Christian Bartens, Tourism Australia, March 2007

Digital Media Trends

What about travel?

Christian Bartens, Tourism Australia, March 2007

Trust Online

Christian Bartens, Tourism Australia, March 2007
Source: Digital Center, University of Southern California

MySpace & Travel

Christian Bartens, Tourism Australia, March 2007

KLM Commercial

Christian Bartens, Tourism Australia, March 2007

YouTube & Travel

Christian Bartens, Tourism Australia, March 2007

Wikipedia & Travel

Christian Bartens, Tourism Australia, March 2007

Gaming & Travel

Christian Bartens, Tourism Australia, March 2007

Entertainment Category

Christian Bartens, Tourism Australia, March 2007

Females Are Players

Christian Bartens, Tourism Australia, March 2007

Too Young To Play

Christian Bartens, Tourism Australia, March 2007

YOUNIVERSAL BRANDING

Christian Bartens, Tourism
Reebok runs to Second Life
Australia, March 2007

SecondLife & BigPond

Christian Bartens, Tourism Australia, March 2007

MARKETING 2.0

Christian Bartens, Tourism
Backvertising, assvertising and nailvertising
Australia, March 2007

Thank You

Christian Bartens, Tourism Australia, March 2007

Useful Links

Where does he find this stuff?

Christian Bartens, Tourism Australia, March 2007

Newsletters
•  http://www.emarketer.com/
•  http://www.techcrunch.com/
•  http://www.smartbrief.com/iab/
•  http://www.marketingvox.com/
•  http://www.trendwatching.com/
•  http://www.springwise.com/
•  http://www.useit.com/alertbox/

Christian Bartens, Tourism Australia, March 2007

Trends
•  http://www.hitwise.com.au/datacenter
•  http://www.google.com/trends
•  http://www.google.com/zeitgeist
•  http://www.trendwatching.com/trends
•  http://www.springwise.com/
•  http://www.blogpulse.com/
•  http://www.alexa.com/

Christian Bartens, Tourism Australia, March 2007

Research
•  http://www.etcnewmedia.com/
•  http://www.internetworldstats.com/
•  http://www.useit.com/alertbox/
•  http://www.doubleclick.com/
•  http://www.digitalcenter.org/ (US)
•  http://www.online-publishers.org/
•  http://www.clickz.com/
•  http://www.nngroup.com/
•  http://www.jupiterresearch.com/
•  http://www.pewinternet.org
•  http://www.atlassolutions.com/institute
Christian Bartens, Tourism Australia, March 2007

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Digital Media Trends

1. Digital Media Trends The last few years Christian Bartens, Tourism Australia, March 2007

2. Digital Universe 1990 Christian Bartens, Tourism Australia, March 2007

3. Digital Adoption Christian Bartens, Tourism Australia, March 2007

4. Digital Universe Today Christian Bartens, Tourism Australia, March 2007

5. Digital Universe Today Christian Bartens, Tourism Australia, March 2007

6. Behaviour Change More Information Sources + Same Amount Of Time = ? Christian Bartens, Tourism Australia, March 2007

7. Digital Media Trends The next few years Christian Bartens, Tourism Australia, March 2007

8. ONLINE OXYGEN Christian Bartens, Tourism Australia, March 2007

9. ONLINE OXYGEN “Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide consider online access an absolute necessity, needing it like they need oxygen.” Christian Bartens, Tourism Australia, March 2007

10. 24/7 ENTERTAINMENT The only scarcity is time, and thus attention Christian Bartens, Tourism Australia, March 2007

11. Basic Human Needs Christian Bartens, Tourism Australia, March 2007

12. EXPERIENCE ECONOMY Self-Actualization We have all we need, now we want experiences Christian Bartens, Tourism Australia, March 2007

13. LIFE CACHING Esteem Social biography network Christian Bartens, Tourism Australia, March 2007

14. MOBILE OXYGEN Belonging Turning phones into friend finders Christian Bartens, Tourism Australia, March 2007

15. GENERATION C(ONTENT) Self-Actualization Esteem AUDIENCE AND PARTICIPANTS Your main ‘theme’ for 2007? Christian Bartens, Tourism Australia, March 2007

16. CUSTOMER-MADE Esteem Christian Bartens, Tourism You, Sergey, Larry and Paul Australia, March 2007

17. Blogshere 2003 - 2006 Christian Bartens, Tourism Australia, March 2007

18. Campaign Buzz Christian Bartens, Tourism Australia, March 2007

19. CUSTOMER-MADE Esteem Christian Bartens, Tourism Millions of viewers for 12 bucks Australia, March 2007

20. HOBBYNOMICS “Consumers producing, contributing, adding, suggesting for non-monetary reasons, leaving economists (and well-known brands) in shock. If only they would reap the benefits from understanding that increasingly, contributing constitutes status for creative individuals” Esteem Christian Bartens, Tourism Australia, March 2007

21. TRYSUMERS Esteem Belonging Christian Bartens, Tourism Review before you buy Australia, March 2007

22. Music Recommendations Esteem Belonging Christian Bartens, Tourism Australia, March 2007

23. Long Tails Everywhere Music Search Content Volume Clothing Holidays etc Variations Christian Bartens, Tourism Australia, March 2007

24. Australian Top 20 Christian Bartens, Tourism Australia, March 2007

25. Consumer Generated Media Not everyone will contribute, but the minority who do make a big difference 100% CONSUMERS search for, find and 1% CREATORS share content start groups, create and publish content 10% SYNTHESISORS find, adapt, add to and share content Christian Bartens, Tourism Australia, March 2007

26. Consumer Generated Branding Christian Bartens, Tourism Australia, March 2007

27. Social Network Flickr Christian Bartens, Tourism Australia, March 2007

28. Self-Organizing Syndication Web 1.0 Web 2.0 Email RSS Directories Tagging Search Wikis Brochures PEW: “28% of US Mashups Internet users tagged content online” Christian Bartens, Tourism Australia, March 2007

29. Digital Media Trends What about travel? Christian Bartens, Tourism Australia, March 2007

30. Trust Online Christian Bartens, Tourism Australia, March 2007 Source: Digital Center, University of Southern California

31. MySpace & Travel Christian Bartens, Tourism Australia, March 2007

32. MySpace & Travel Christian Bartens, Tourism Australia, March 2007

33. KLM Commercial Christian Bartens, Tourism Australia, March 2007

34. YouTube & Travel Christian Bartens, Tourism Australia, March 2007

35. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007

36. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007

37. Gaming & Travel Christian Bartens, Tourism Australia, March 2007

38. Entertainment Category Christian Bartens, Tourism Australia, March 2007

39. Females Are Players Christian Bartens, Tourism Australia, March 2007

40. Too Young To Play Christian Bartens, Tourism Australia, March 2007

41. YOUNIVERSAL BRANDING Christian Bartens, Tourism Reebok runs to Second Life Australia, March 2007

42. SecondLife & BigPond Christian Bartens, Tourism Australia, March 2007

43. MARKETING 2.0 Christian Bartens, Tourism Backvertising, assvertising and nailvertising Australia, March 2007

44. Thank You Christian Bartens, Tourism Australia, March 2007

45. Useful Links Where does he find this stuff? Christian Bartens, Tourism Australia, March 2007

46. Newsletters •  http://www.emarketer.com/ •  http://www.techcrunch.com/ •  http://www.smartbrief.com/iab/ •  http://www.marketingvox.com/ •  http://www.trendwatching.com/ •  http://www.springwise.com/ •  http://www.useit.com/alertbox/ Christian Bartens, Tourism Australia, March 2007

47. Trends •  http://www.hitwise.com.au/datacenter •  http://www.google.com/trends •  http://www.google.com/zeitgeist •  http://www.trendwatching.com/trends •  http://www.springwise.com/ •  http://www.blogpulse.com/ •  http://www.alexa.com/ Christian Bartens, Tourism Australia, March 2007

48. Research •  http://www.etcnewmedia.com/ •  http://www.internetworldstats.com/ •  http://www.useit.com/alertbox/ •  http://www.doubleclick.com/ •  http://www.digitalcenter.org/ (US) •  http://www.online-publishers.org/ •  http://www.clickz.com/ •  http://www.nngroup.com/ •  http://www.jupiterresearch.com/ •  http://www.pewinternet.org •  http://www.atlassolutions.com/institute Christian Bartens, Tourism Australia, March 2007

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