Más contenido relacionado La actualidad más candente (10) Similar a Site Core Analytics (20) Site Core Analytics2. >
Short
but
sharp
history
§ Datalicious
was
founded
in
late
2007
§ Strong
Omniture
web
analy>cs
history
§ 1
of
4
preferred
Omniture
partners
globally
§ Now
360
data
agency
with
specialist
team
§ Combina>on
of
analysts
and
developers
§ Carefully
selected
best
of
breed
partners
§ Driving
industry
best
prac>ce
(ADMA)
§ Turning
data
into
ac>onable
insights
§ Execu>ng
smart
data
driven
campaigns
October
2011
©
Datalicious
Pty
Ltd
2
3. >
Smart
data
driven
marke/ng
“Using
data
to
widen
the
funnel”
Media
A=ribu/on
&
Modeling
Op/mise
channel
mix,
predict
sales
Targeted
Direct
Marke/ng
Increase
relevance,
reduce
churn
Tes/ng
&
Op/misa/on
Remove
barriers,
drive
sales
Boos/ng
ROI
October
2011
©
Datalicious
Pty
Ltd
3
6. Events
Pages
Visits
Visitors
Profiles
Event
IDs
>
Page
IDs
>
Visit
IDs
>
Visitor
IDs
<
Profile
IDs
11. Main
reasons:
Data
volume,
interface
familiarity,
microsites
Raw
data
cannot
replace
Google,
Omniture,
etc
October
2011
©
Datalicious
Pty
Ltd
11
19. Analyse
data
for
high
value
clients
with
churn
risk
October
2011
©
Datalicious
Pty
Ltd
19
23. Content
categories
with
most
traffic
do
not
necessarily
have
the
most
influence
on
the
generated
value
for
each
visitor!
Regression
modelling
to
show
influence
on
value
25. Contact
me
cbartens@datalicious.com
Learn
more
blog.datalicious.com
Follow
me
twi=er.com/datalicious
October
2011
©
Datalicious
Pty
Ltd
25