Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?

1. > Data, Privacy & Ethics <
Did technology kill privacy?

2. > Smart data driven marketing
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November 2013
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3. Clive Humby: Data is the new oil
November 2013
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4. Oil and data come at a price
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http://data.li/HpbtnX, http://data.li/HpbAjc, http://data.li/HpbYOF

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http://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd
http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacy

7. Number of times
the word ‘privacy’
appears in books
November 2013
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8. Collecting data
for the sake of it
or to add value
to consumers?
November 2013
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12. > Learning with every single click
Using website and email responses
to learn a little bite more about
subscribers at every
touch point to keep
refining profiles
and messages.
November 2013
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13. > Rich profiles increase relevance
Whole is greater
than sum of its parts
Behavioural data
Transactional data
+
Customers
Prospects
3rd party data
November 2013
Repeat customers
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http://data.li/HpcufD, http://data.li/Hpd5xZ, http://data.li/Hpd5Oy

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http://data.li/1doE2g2, http://data.li/17sblQw, http://data.li/1doE9Iu

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http://data.li/1doyIJH, http://data.li/1dozer5, http://data.li/1dozlDd

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http://data.li/HphH75, http://data.li/HphG3g,
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http://data.li/HpddgV, http://data.li/HpdhgD, http://data.li/Hpdu3p

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http://data.li/HphaC5, http://data.li/HphO2w, http://data.li/Hpi29R

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http://data.li/1doA07F, http://data.li/1doA3QQ, http://data.li/1doADxU

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http://data.li/1doy4Mq, http://data.li/1doBnDl, http://data.li/1doBu1w

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Find out more: http://data.li/18kOUgH (you’ve been tracked)

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Find out more: http://data.li/18kOQh0 (you’ve been tracked)

30. Will privacy laws protect
consumers in the future?
Has it worked in the past?
November 2013
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31. Are self-regulation
and ethics the solution?
Heard of ethical egoism?
November 2013
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32. November 2013
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Find out more: http://data.li/18kQCi6, http://data.li/18kQyij

33. November 2013
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Find out more: http://data.li/18kQwa9 (you’ve been tracked)

34. November 2013
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Find out more: http://data.li/18kOKG3, http://data.li/18kOMxB

35. November 2013
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36. Technology killed privacy.
Ethics are a sham. Long live
smart data driven marketing
that adds value to consumers.
November 2013
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37. Contact us
cbartens@datalicious.com
Learn more
blog.datalicious.com
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38. Smart data driven marketing
November 2013
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