Intuition Still Matters: Using Tableau to Think with your Data

1. Intuition Still Matters
Using Tableau to
Think with your Data
Ben Jones
@DataRemixed
July 13th, 2014

3. "We used to use
intuition; now we
use analytics."
- IBM ad*
*and virtually everyone else in BI, at some point or another

4. “The only
real valuable
thing is
intuition”
- Albert Einstein

5. Intuition – n
The ability to understand
something immediately,
without the need for
conscious reasoning
From Latin intuērī – to look at, to
gaze upon

7. [Chipman, 1996] http://www.cs.umd.edu/class/spring2002/cmsc838f/preattentive.ppt#267

8. “Intuition will tell the thinking
mind where to look next”
- Jonas Salk

9. “Something has to tell you when the law of
diminishing returns is kicking in. And that
something is intuition.” - Garry Kasparov

10. Thinking with your data