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Super Affiliate Commissions                                                Transcript




          Super Affiliate Commissions
    "Secrets to Supercharge Your Productivity for Maximum
                           Profits!"



        Module 05: Super Affiliate Traffic
                   Methods
Important Learning Advisory:
To experience better learning, it is recommended that you print and follow this
transcript while listening to the MP3 audio. There is ample space at the bottom of
every page for you to write your own notes and jolt down ideas. Happy learning!




                                            1
Super Affiliate Commissions                                                    Transcript




Welcome to the final module of Super Affiliate Commissions. In this module you will
learn some of the highly powerful methods used by Super Affiliates. As we all know,
traffic and conversions equates to profits for any affiliate. With that said, you will learn
how to generate traffic effectively and more importantly, target the right type of traffic
into your profit funnel.




                                               2
Super Affiliate Commissions                                                 Transcript




Pay-per-click or simply PPC, is a fantastic revenue model for your affiliate marketing
campaign that has the capability of drawing huge traffic and huge profits. It is a way
of advertising where instead of paying for an ad placement on a webpage, the buyer
pays money each time someone clicks on their ad which takes the potential customer
to their website.

The website they are taken to is your landing page which is crafted to direct the
potential customer to purchase a product and generate a sale. After forking out the
money to pay for a click, it is absolutely critical that the landing page where a
potential customer arrives at is constructed in an effective way to earn a sale.

The fewer clicks the customer has to make to purchase a product, the better so it is
tantamount that the landing page they are directed to is efficient, friendly, and filled
with the right kind of information that will earn a sale. Since you are paying for the
click, you can lose revenue if you fail to convert and this method could result in you
failing to maintain the campaign by running out by paying for clicks. PPC can be risky
and should only be attempted with a clear and well thought out plan in place. This
means, you have to do your homework! Blindly paying money for clicks with the
hopes of converting is a recipe for disaster.

The method of starting a PPC campaign consists of first, finding your niche and then
focusing on the keywords that will produce your ads on search engine results pages
so they can be clicked. There are many tools these days for honing keyword lists and
many resources online to conduct the proper research for an effective campaign.
Google Adwords is by far the most popular engine for running a PPC campaign.
Google also has tools to help you figure out popular keywords.

Whenever someone searches using one of your keywords, your ad may appear next
to the results, which means you are advertising to people who already looking for a

                                             3
Super Affiliate Commissions                                                  Transcript


product that you are selling. You can obviously tell that by choosing popular products
and linking up with the right affiliate campaign, the potential for high rates of traffic
and conversion attached to a great commission rate can mean absolutely massive
profit potential.

Crafting a PPC campaign requires a lot of time and effort to get it right and you will
most likely not succeed the first time. While easy in theory, it takes patience and the
willingness to learn constantly from your mistakes so that you can continually tweak
and modify the expenditure on your ads. Fortunately, there are a lot of tools that can
help you, one such method of evaluating success is by doing split testing. Split
testing consists of running PPC campaigns side by side with different sets of niche
focused keywords.

By monitoring the results, you can quickly see at a glance what the statistics are for
each subset of keywords and then incorporate them into your principal marketing
push and drop the ineffective ones. This will save you money and make most
efficient use of your time and energy spent.




Facebook is the juggernaut of the social networking world these days with nearly half
a billion users and growing. Many engaged in affiliate marketing programs drool at
the prospects of tapping this huge base of potential customers for all types of
products. There is no reason why you should not also consider engaging in a
facebook ad campaign as part of your comprehensive approach towards making
money with an affiliate marketing program. Facebook ads act in a similar way to PPC
campaigns with a twist. Facebook offers both CPC (cost-per-click) and CPM (cost-
per-thousand-impressions).

CPC is exactly like Google Adwords PPC in the way you specify an amount of money
which you are willing to pay each time someone clicks on the ad. CPM on the other

                                             4
Super Affiliate Commissions                                                  Transcript


hand is allows you to pay for each time your ad is seen a thousand times. Choosing
which type of campaign is critical and depends on the product and market you are
targeting. CPC makes more sense if you are providing a URL to your affiliate landing
page while you may want to use CPM if you are just displaying a phone number for
people to call for example.

The power of facebook is that you can surgically focus the campaign to location,
demographic, and a host of other variables that are already programmed into the
interface itself such as people who are in relationships, what they are fans of, etc.
You have no excuse but to target like a laser the people who would most be
interested in your product and affiliate marketing campaign. Facebook makes it
simple.

Facebook has built-in tools to help you monitor your daily budget so you can keep
close tabs on your expenditures for a given campaign so you don’t end up over
paying. Facebook has the added bonus of allowing you to display images along with
your ad copy and has generous limits for both title text and main body so take
advantage and resonate with your user. The rules of PPC definitely apply in this
case. Your landing page is still critical and must reflect and re-confirm the style of
message contained in your ad copy.

Facebook also provides important information related to the performance of your ads,
demographic data and user profiles. This will help you modify the scheduling of your
ads from for a example, a continuous cycle to only at night in a certain location. The
last bit of advice is to tag the URLs of your campaigns which help you monitor the
clicks from the ads, the amount and type of content that was consumed, the time
people spent on your site, repeat visits and most importantly how well you are
converting.




                                             5
Super Affiliate Commissions                                                  Transcript


SEO or Search Engine Optimization is the process by which you can increase the
traffic to a website from search engines results. The more traffic you can potentially
drive to your affiliate landing page, the higher the probability of a sale hence a
conversion. The basic principle is that the higher your landing page appears on the
results for a search, the more visitors will go to your site.

To many people, this form of traffic generation method is free. It is so in terms of
money investment, unlike PPC and Facebook ads, however it does require time to
build. To be able to drive a lot of traffic from the search engine, you would want to
rank 1st page for multiple keywords in your campaign. Once you domain 1st page in
the search engine result pages, you will be able to drive a surge of traffic to your
landing page.

To optimize your website to achieve the highest results requires tweaking the content
on your page and a little HTML work. Google is by far the most popular search
engine and has the lion’s share of people using it to find information, goods and
services. If you can optimize your website to appear on the first page of results, you
will be quickly on the road to realizing huge profits. There is an entire industry
dedicated to this goal but the concepts are easy to understand.

Most importantly, an engine like Google has automated crawlers that index pages so
that they can display the most relevant results to their users. Crawling websites like
Google assigns a PageRank based on a number of public and secret factors so as to
avoid manipulation. The key to appearing on the first page is having carefully crafted
ad copy designed with appropriate key density.

For best results, if you are marketing a product, then having reviews, blogs or other
pertinent information is not just critical to convert a sale once a customer lands there
but also for a search engine to give you a good rank. The search engines are smart
and if you exceed a certain keyword density you will be flagged so as a general rule
of thumb, you should shoot for an average of 3% keyword density in your written ad
copy on your site. Sprinkling your LSI keywords in smartly written ad copy will propel
you up the ranks on the SERP or Search Engine Results Page.

Another tried and true method for best SEO practices is relevant and high quality
links. This might not always be possible with certain types of affiliate marketing
campaigns but it must be mentioned because search engines value this activity
highly. The basic premise is that the more links you have that are well regarded and
highly ranked sites, the better your site will appear on a SERP. Besides having fresh
and up to date content, throwing in a high quality link would do well to move you up
the ranks a bit further.

Ultimately your destiny is in your hands and what has been outlined above is the
primer course for becoming a super affiliate. Some say that PPC is far and away the
best method but really it’s a combination and a comprehensive approach with a
strategy in mind to realize the best results. It won’t be easy and it will require time
and some hard work but the benefits are worth it. The dream of financial freedom and
being your own boss can be a reality, the question is, are you up to the task?




                                             6

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Super Affiliate Commissions - Module5

  • 1. Super Affiliate Commissions Transcript Super Affiliate Commissions "Secrets to Supercharge Your Productivity for Maximum Profits!" Module 05: Super Affiliate Traffic Methods Important Learning Advisory: To experience better learning, it is recommended that you print and follow this transcript while listening to the MP3 audio. There is ample space at the bottom of every page for you to write your own notes and jolt down ideas. Happy learning! 1
  • 2. Super Affiliate Commissions Transcript Welcome to the final module of Super Affiliate Commissions. In this module you will learn some of the highly powerful methods used by Super Affiliates. As we all know, traffic and conversions equates to profits for any affiliate. With that said, you will learn how to generate traffic effectively and more importantly, target the right type of traffic into your profit funnel. 2
  • 3. Super Affiliate Commissions Transcript Pay-per-click or simply PPC, is a fantastic revenue model for your affiliate marketing campaign that has the capability of drawing huge traffic and huge profits. It is a way of advertising where instead of paying for an ad placement on a webpage, the buyer pays money each time someone clicks on their ad which takes the potential customer to their website. The website they are taken to is your landing page which is crafted to direct the potential customer to purchase a product and generate a sale. After forking out the money to pay for a click, it is absolutely critical that the landing page where a potential customer arrives at is constructed in an effective way to earn a sale. The fewer clicks the customer has to make to purchase a product, the better so it is tantamount that the landing page they are directed to is efficient, friendly, and filled with the right kind of information that will earn a sale. Since you are paying for the click, you can lose revenue if you fail to convert and this method could result in you failing to maintain the campaign by running out by paying for clicks. PPC can be risky and should only be attempted with a clear and well thought out plan in place. This means, you have to do your homework! Blindly paying money for clicks with the hopes of converting is a recipe for disaster. The method of starting a PPC campaign consists of first, finding your niche and then focusing on the keywords that will produce your ads on search engine results pages so they can be clicked. There are many tools these days for honing keyword lists and many resources online to conduct the proper research for an effective campaign. Google Adwords is by far the most popular engine for running a PPC campaign. Google also has tools to help you figure out popular keywords. Whenever someone searches using one of your keywords, your ad may appear next to the results, which means you are advertising to people who already looking for a 3
  • 4. Super Affiliate Commissions Transcript product that you are selling. You can obviously tell that by choosing popular products and linking up with the right affiliate campaign, the potential for high rates of traffic and conversion attached to a great commission rate can mean absolutely massive profit potential. Crafting a PPC campaign requires a lot of time and effort to get it right and you will most likely not succeed the first time. While easy in theory, it takes patience and the willingness to learn constantly from your mistakes so that you can continually tweak and modify the expenditure on your ads. Fortunately, there are a lot of tools that can help you, one such method of evaluating success is by doing split testing. Split testing consists of running PPC campaigns side by side with different sets of niche focused keywords. By monitoring the results, you can quickly see at a glance what the statistics are for each subset of keywords and then incorporate them into your principal marketing push and drop the ineffective ones. This will save you money and make most efficient use of your time and energy spent. Facebook is the juggernaut of the social networking world these days with nearly half a billion users and growing. Many engaged in affiliate marketing programs drool at the prospects of tapping this huge base of potential customers for all types of products. There is no reason why you should not also consider engaging in a facebook ad campaign as part of your comprehensive approach towards making money with an affiliate marketing program. Facebook ads act in a similar way to PPC campaigns with a twist. Facebook offers both CPC (cost-per-click) and CPM (cost- per-thousand-impressions). CPC is exactly like Google Adwords PPC in the way you specify an amount of money which you are willing to pay each time someone clicks on the ad. CPM on the other 4
  • 5. Super Affiliate Commissions Transcript hand is allows you to pay for each time your ad is seen a thousand times. Choosing which type of campaign is critical and depends on the product and market you are targeting. CPC makes more sense if you are providing a URL to your affiliate landing page while you may want to use CPM if you are just displaying a phone number for people to call for example. The power of facebook is that you can surgically focus the campaign to location, demographic, and a host of other variables that are already programmed into the interface itself such as people who are in relationships, what they are fans of, etc. You have no excuse but to target like a laser the people who would most be interested in your product and affiliate marketing campaign. Facebook makes it simple. Facebook has built-in tools to help you monitor your daily budget so you can keep close tabs on your expenditures for a given campaign so you don’t end up over paying. Facebook has the added bonus of allowing you to display images along with your ad copy and has generous limits for both title text and main body so take advantage and resonate with your user. The rules of PPC definitely apply in this case. Your landing page is still critical and must reflect and re-confirm the style of message contained in your ad copy. Facebook also provides important information related to the performance of your ads, demographic data and user profiles. This will help you modify the scheduling of your ads from for a example, a continuous cycle to only at night in a certain location. The last bit of advice is to tag the URLs of your campaigns which help you monitor the clicks from the ads, the amount and type of content that was consumed, the time people spent on your site, repeat visits and most importantly how well you are converting. 5
  • 6. Super Affiliate Commissions Transcript SEO or Search Engine Optimization is the process by which you can increase the traffic to a website from search engines results. The more traffic you can potentially drive to your affiliate landing page, the higher the probability of a sale hence a conversion. The basic principle is that the higher your landing page appears on the results for a search, the more visitors will go to your site. To many people, this form of traffic generation method is free. It is so in terms of money investment, unlike PPC and Facebook ads, however it does require time to build. To be able to drive a lot of traffic from the search engine, you would want to rank 1st page for multiple keywords in your campaign. Once you domain 1st page in the search engine result pages, you will be able to drive a surge of traffic to your landing page. To optimize your website to achieve the highest results requires tweaking the content on your page and a little HTML work. Google is by far the most popular search engine and has the lion’s share of people using it to find information, goods and services. If you can optimize your website to appear on the first page of results, you will be quickly on the road to realizing huge profits. There is an entire industry dedicated to this goal but the concepts are easy to understand. Most importantly, an engine like Google has automated crawlers that index pages so that they can display the most relevant results to their users. Crawling websites like Google assigns a PageRank based on a number of public and secret factors so as to avoid manipulation. The key to appearing on the first page is having carefully crafted ad copy designed with appropriate key density. For best results, if you are marketing a product, then having reviews, blogs or other pertinent information is not just critical to convert a sale once a customer lands there but also for a search engine to give you a good rank. The search engines are smart and if you exceed a certain keyword density you will be flagged so as a general rule of thumb, you should shoot for an average of 3% keyword density in your written ad copy on your site. Sprinkling your LSI keywords in smartly written ad copy will propel you up the ranks on the SERP or Search Engine Results Page. Another tried and true method for best SEO practices is relevant and high quality links. This might not always be possible with certain types of affiliate marketing campaigns but it must be mentioned because search engines value this activity highly. The basic premise is that the more links you have that are well regarded and highly ranked sites, the better your site will appear on a SERP. Besides having fresh and up to date content, throwing in a high quality link would do well to move you up the ranks a bit further. Ultimately your destiny is in your hands and what has been outlined above is the primer course for becoming a super affiliate. Some say that PPC is far and away the best method but really it’s a combination and a comprehensive approach with a strategy in mind to realize the best results. It won’t be easy and it will require time and some hard work but the benefits are worth it. The dream of financial freedom and being your own boss can be a reality, the question is, are you up to the task? 6