How can you survive 2009 and be still standing in 2010? Dave Beson, presenter of over 3,000 seminars around the world of REAL ESTATE invites you to view this show created for the good people of Connecticut. The ideas apply to almost every market in America, and around the world. For more information, please contact: Dave Beson Seminars www.davebeson.com dave@davebeson.com Check out my blog at www.davebeson.wordpress.com

1. 06/08/09 Dave Beson How to Survive, and Thrive in Today’s Market and The Top Thirteen Success Strategies Welcome Connecticut REALTORS

14. YOUR REFERRALS ARE IMPORTANT 06/08/09 Your Name Your Address Your Phone Dear Bob and Mary, I just reviewed my business for the year and found an amazing surprise! Over 61% of my business came from past customers and repeat business. I certainly couldn’t be having my best year ever without the support of important people like you! Thank you for keeping me in mind and for mentioning me to your friends, neighbors and relatives. With your help I can continue to serve with even better results! All the best, YOUR NAME

15. 06/08/09 Dear Bob and Mary, Welcome to your new home! William Shakespeare once said “When I was at home, I was at a better place.” I truly hope you are finding your new home to be a “better place.” My interest in your complete satisfaction continues. All the best, Dave Beson Your Name Your Address Your Phone “ Seven Year Follow-Up” – LetterWriter™ Month# 1

16. “ SEVEN YEAR FOLLOW-UP” MONTH #25 LETTERWRITER™ 06/08/09 Your Name Your Address Your Phone Dear Bob and Mary, As you begin the third year in your new home, may I suggest that you begin a new family tradition? Take your family out in front of the house and make a picture. Each year, repeat this activity. As the years go by you’ll notice that your family changes, and your landscaping changes, too. Oh, there are many changes in the real estate marketplace, too. My job is to keep you informed! All the best! Dave Beson

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25. Competitive Pricing: 66 Day Goal

26. Marketing Surge Plan Works Activity

34. My role is to interpret the market for you!

35. Your Neighborhood! We can ask any price! $274,000 - $309,000 $327,000 Expired $309,000 Price reduced $289,000 Just listed! $274,700 SOLD!!!

36. Timing is Everything June 8, 2009

37. New Reality: Do 12% of Agents… Do 80% of the business? <1 Sale 5-10 Sales 1-5 Sales 5-10 Sales 10 or more Sales

38. How to Get Your Listing Sold! WINNER! Merchandising Condition Poor pricing Poor Merchandising Good pricing, merchandising and YOU!

46. Competitive Pricing: 66 Day Goal

47. Marketing Surge Plan Works Activity

52. Objective Criteria: Seller INVOLVED!

58. DO WHAT WORKS! You’ve had error messages that look something like this . . . 06/08/09 Snow Day