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Digital engagement in South Cambridgeshire
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Presentation to group at South Cambs District Council, 22/2/11.
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Digital engagement in South Cambridgeshire
1.
Introducing digital engagement
for South Cambridgeshire Dave Briggs Community Evangelist
2.
3.
4.
5.
Change is happening…
6.
Communicate Play Work
7.
8.
9.
10.
11.
Consumerisation of technology
12.
Mainframes Minicomputers Microcomputers
Web / Mobile
13.
Smaller, more personal
(and harder to control)
14.
So: digital engagement
15.
16.
17.
18.
Made possible by:
19.
Access to the
internet Access to computing A nice user interface
20.
Some principles
21.
1. Online communities
are communities too!
22.
23.
24.
2. Engage people
on their terms, not yours.
25.
3. Visibility is
important.
26.
4. Don’t assume
that everyone is offline.
27.
5. Interactive websites
need interactive organisations
28.
The toolkit
29.
1. Go where
people are 2. Right tool, right crowd
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
You can also
build your own
41.
42.
This stuff works
43.
You must understand
why you’re doing it though!
44.
Think strategically
45.
46.
What are you
trying to achieve? What are you asking people to do?
47.
Change perceptions? Change
behaviour? Improve services?
48.
49.
In summary:
50.
The change is
happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing
51.
Thank you for
listening!
Download now