Whether you’re a new business looking to build a customer base, or you’re an established brand, consumers are on the web talking right now. Let's look at ways you can reach the customer you are searching for to grow your business.

1. Find Where Your Customers Are Online
Walkabout 180
#W180
Dave Delaney @davedelaney @griffintech
Monday, December 6, 2010

2. A little about me...
• Born and raised in Toronto
• TRS 80
• Bulletin Board Systems
• Spotted Galway
• Blogging at DaveMadeThat.com since
January 2007 (started in May 2005)
• Moved to Nashville in May 2007
• BarCamp Nashville
• PodCamp Nashville
• Geek Breakfast
• Griffin Technology since September 2008
• Nashcocktail
Monday, December 6, 2010

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4. What are your goals?
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5. Chris Brogan’s
30 60 30 RULE
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7. Listen
Monday, December 6, 2010

8. Listen
Connect
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9. Listen
Connect
Publish
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12. FLEUR DE LIS FLAVORS
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17. Tanisha Hall
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29. Search and Monitor
How to use Twitter
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35. • More than 500 million active users
• 50% of our active users log on to
Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion
minutes per month on Facebook
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41. What’s the 2nd most popular search engine?
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45. Create a new Gmail address
Monday, December 6, 2010

46. Create a new Gmail address
Export your customer’s email
addresses from your newsletter or
database to a CSV file.
Monday, December 6, 2010

47. Create a new Gmail address
Export your customer’s email
addresses from your newsletter or
database to a CSV file.
Create a new Twitter account for
your business/you with that
address.
Monday, December 6, 2010

48. Create a new Gmail address
Export your customer’s email
addresses from your newsletter or
database to a CSV file.
Create a new Twitter account for
your business/you with that
address.
Use the “Find Friends” tool in
Twitter to import your CSV file.
Follow your customers.
Monday, December 6, 2010

49. Create a new Gmail address
Export your customer’s email
addresses from your newsletter or
database to a CSV file.
Create a new Twitter account for
your business/you with that
address.
Use the “Find Friends” tool in
Twitter to import your CSV file.
Follow your customers.
Export your LinkedIn
connections as a CSV file and
import to Twitter.
Monday, December 6, 2010

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62. 60 million Americans use smartphones.
Source: Comscore
Monday, December 6, 2010

63. 60 million Americans use smartphones.
Smartphone usage increased by 15% from
July - Sept 2010.
Source: Comscore
Monday, December 6, 2010

64. 60 million Americans use smartphones.
Smartphone usage increased by 15% from
July - Sept 2010.
234 million Americans used a mobile
device from July - Sept 2010.
Source: Comscore
Monday, December 6, 2010

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66. Your customers are online.
Give them a way to connect with you.
Monday, December 6, 2010

67. Thank you
www.davemadethat.com/180
@griffintech and @davedelaney
Monday, December 6, 2010