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9 #Likeable
            Strategies for
       Facebook Success

@DaveKerpen, CEO, @LikeableMedia
    Author of @LikeableBook
   Slideshare.net/DaveKerpen
#Likeable
1

Responsiveness
    is NOT
    a choice
               #Likeable
#Likeable
#Likeable
#Likeable
2

        Think
         & act
    like your consumer


                         #Likeable
#Likeable
#Likeable
3


    Got questions?

                 #Likeable
#Likeable
#Likeable
4


Develop an authentic voice




                       #Likeable
#Likeable
#Likeable
5

    Provide value
       (for free!)



                     #Likeable
10% Off   = Marketing

50% Off   = Value

100% Off = Loyal customers for life


                               #Likeable
#Likeable
Likeableroi.com




                  #Likeable
6

Every brand has a story.
Tell yours.


                       #Likeable
#Likeable
#Likeable
7

       Inspire
     customers to
    share their stories

                          #Likeable
#Likeable
8

    Every mistake
    is an opportunity


                        #Likeable
#Likeable
#Likeable
9

Social ads = perfect targeting



                          #Likeable
#Likeable
It’s just a
 cocktail
 party
              #Likeable
Feedback?
Grand Prize!
    @DaveKerpen
FB.com/LikeableMedia
  @LikeableMedia
 dave@likeable.com

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9 Likeable Strategies for Facebook Success