3. Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and follower count on Twitter.
7. Lesson: If your customers use your product or service outside of business hours, figure out a way to be responsive on Twitter whenever they are in need of help.
9. Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little, ask questions and give away prizes.
11. Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting your own Twitter chat on a regular basis.
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