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Why It Pays for Retailers to Be #Likeable

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Dave Kerpen
Dave Kerpen
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Why It Pays For Retailers To Be #Likeable @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
#Likeable
Listen first & never stop listening #Likeable
#Likeable
#Likeable
Responsiveness is NOT a choice #Likeable
#Likeable
#Likeable
#Likeable
#Likeable
Meaningful engagement cannot be mechanical #Likeable
#Likeable
#Likeable
“I’m sorry.” #Likeable
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“Thank you.” #Likeable
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Provide Value #Likeable
10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable
#Likeable
Every brand has a story. Tell yours. #Likeable
#Likeable
#Likeable
Inspire customers to share their stories #Likeable
#Likeable
SURPRISE! & delight #Likeable
#Likeable
#Likeable
Social ads = perfect targeting #Likeable
#Likeable
Don’t sell –compel #Likeable
#Likeable
#Likeable
29,500 visitors to website & $21,000 in sales from Pinterest #Likeable
56,173 codes redeemed tied directly to Facebook and Twitter #Likeable
It’s just a cocktail party #Likeable
First look at 3 Easy Ways Retailers Can Measure ROI From Social Media Efforts
Feedback? Grand Prize! Give us your business card to win! @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com

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