1. Why It Pays to be
Likeable:
7 Simple Social
Concepts
@DaveKerpen
CEO of @LikeableLocal & Chairman of @LikeableMedia
Author of two @LikeableBook s
Dave@likeable.com
Slideshare.net/DaveKerpen
LinkedIn.com/in/davekerpen
#SMMW13

2. 11 Simple Social Concepts to Build a Likeable Business
#SMMW13

3. Listening.!
Responsiveness.!
Storytelling.!
Transparency.!
Authenticity.
Team !Playing.
Gratefulness.
! #SMMW13

4. Listening.
“When people talk, listen
completely. Most people
never listen.”
-Ernest Hemingway
#SMMW13

5. Listen to your prospects.
#SMMW13

6. Listen to your staff.
#SMMW13

7. Listen to your customers.
Quickster!
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8. Listen to your fans.
#SMMW13
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9. The KPIs of Listening
#SMMW13

10. Responsiveness.
“Life is 10% what happens to you
and 90% how you react to it.”
-Charles R. Swindoll!
#SMMW13

11. Respond to all negative comments. !
#SMMW13

12. The 4 most important words in business are
I’m Sorry & Thank You.
#SMMW13

13. #SMMW13

14. #SMMW13

15. Respond to positive comments in your unique brand voice.
#SMMW13

16. Surprise and delight your customers & prospects.
#SMMW13

17. Storytelling.
“Storytelling is the most powerful
way to put ideas into the world today.”
-Robert McAfee Brown
#SMMW13

18. My Story
#SMMW13

19. How to Find Your Story
• Your humble beginnings
• Customers who have overcome
obstacles
• Employee challenges
• Inside the lives of leadership
• Community & charity partnerships
#SMMW13

20. Use social and online tools to tell your story.
• Website
• Social networks
• Online video
• Pictures
• Webinars
• Ebooks & Whitepapers
• Tweets
“Pair of baby shoes available. Never worn.”
#SMMW13

21. Tell longer stories using onine video.
#SMMW13

22. Inspire your customers to share your story.
#SMMW13

23. Transparency.
As a small businessperson, you
have no greater leverage than the
truth.
- John Greenleaf Whittier
#SMMW13

24. Create an open atmosphere.
#SMMW13

25. The truth shall set you free.!
#SMMW13

26. Authenticity.
I had no idea that being your
authentic self could make me as
rich as I ve become. If I had, I d
have done it a lot earlier.
– Oprah Winfrey
#SMMW13

27. Take the team away. Be vulnerable.
#SMMW13

28. Be you, online and offline, in public and in private.
@dens!
#SMMW13

29. Team Playing.
Individuals play the game, but
teams beat the odds.
-SEAL Team Saying
#SMMW13

30. Work hard and play hard, together.
Team playing can lead to great content!
#SMMW13

31. Host a Hackathon.
#SMMW13

32. Gratefulness.
I would maintain that thanks
are the highest form of
thought, and that gratitude is
happiness doubled by wonder.
- Gilbert K. Chesterton
#SMMW13

33. Provide value to your customers for free
#SMMW13

34. Donor’s Choose: R.O.I. of Gratitude
Those who
received
handwritten thank
you notes were
38% more likely
to donate again!
(and they
donated more!)
#SMMW13

35. “How dare you settle
for less when the world
has made it so easy for
you to be remarkable?”
-Seth Godin
#SMMW13

36. Gratitude Activity:
The Original Social Media !
Thank You.
Feedback
Grand Prize
@DaveKerpen
FB.com/LikeableMedia
FB.com/LikeableLocal
@LikeableMedia @LikeableLocal
dave@likeable.com
LinkedIn.com/in/DaveKerpen
#SMMW13