1. How To Be Amazing
In Social Media
Word of Mouth Crash Course
May 10, 2012
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen

2. Social Media Realities
• Social media is not free
• Social media will not bring you
instant results
• Social media cannot make up
for a bad product or service
#Likeable

3. My Amazing Story
#Likeable

4. 50% Of All Communication Is Listening
#Likeable

5. Responsiveness Is Not A Choice
#Likeable

6. #Likeable

7. Respond To Positive Comments Too
In Your Unique Brand Voice
#Likeable

8. Transparency Requires A Human Understanding
#Likeable

9. Meaningful Engagement Cannot Be Mechanical
#Likeable

10. Your Brand Is More Than A Logo
#Likeable

11. Use Ads For Greater Impact
#Likeable

12. Provide Value
Product Marketing
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable

13. Provide Value
Professional Services
#Likeable

14. Every Brand Has A Story To Tell
#Likeable

15. Tell Your Brand’s Story, It’s Your Social Currency
#Likeable

16. Inspire Customers To Share Their Stories
#Likeable

17. Surprise & Delight Your Loyal Fans
#Likeable

18. Just Remember…
• Listen Up
• Be Transparent
• Respond To Everyone
• Be Likeable!

19. “It’s just a cocktail party.”

20. Thank You!
Feedback/Grand Prize
@DaveKerpen
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com