The Importance of a User-Friendly Online Presence | Related Video Presentation: http://youtu.be/19OtBfL7rS4 Dave Lewand | dave@davelewand.com | 630.901.1075

1. THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com

2. UserExperience-TheUXStack
Purpose Audience Content Design Technology
WHY? WHO? WHAT? HOW? HOW?
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com

3. Step1A&1B-DeterminePurpose&Audience
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
Purpose
WHY?
bottom line
Audience
WHO?
owners
buyers
sellers
users
“sharers”

4. THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
Content
WHAT?
Step2-ContentisKing!
MAPS
REPORTS
NEWS POSTS
VIDEOSPHOTOS
PROFILES
GRAPHICS
SOCIAL
MISC

5. THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
Content-Boringvs.Interesting
InterestingBoring
ABCBurgersleased2,000sfatblahblahblah
ClickforMarketReportDownload(PDF)
10,000Tweets:alllinkedtoCREindustrywrittenword
InconsistentHeadshotswithbadbackgrounds
VideoofABCBurgersfirstburgersold
MarketQuickStatoftheWeek
100Tweets:25%Video,10%PhotoUpload,multipleindustries
ConsistentHeadshotswithmodern,naturalbackgrounds

6. Content-MoreConcepts
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
LargestProductLeasingDeal
LargestTenantRepDeal
MostUniqueDeal
SeasonalEvent
BrokerIncentive
UpgradeHighlight
UniqueProduct/Service
UniqueSpace
NewHire/Promotion
SpecialService
PhilanthropicEvent
MarketQuickGraphofWeek
QuickCommentaryonGraphic
GISinPracticeClientFocus
SiteSelectionMapoftheWeek
FunMapoftheWeek

7. Step3-Design
Design
HOW?
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
“It’s not just what it looks like
and feels like.
Design is how it works.”
– Steve Jobs

8. Design-SocialMediaPhotoSizesthatWORK!
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
SOCIALMEDIAPROFILEPICS-RECOMMENDEDSIZESALWAYSCHANGING!
orURL: http://www.autreplanete.com/ap-social-media-image-maker/
search:“SocialMediaImageManager”
(eitherusethetoolorpayattentiontorecommendedsize/ratios)

9. Design-PropertyPhotoSizes/RatiosthatWORK!
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
ONLINEMARKETPLACEAND/ORWEBSITELISTINGSFEED
etc.etc.
4:31024 x 768
800 x 600
600 x 450
328 x 246

10. Design-ShowingOffYourProperties-Homepage
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
COMPANYHOMEPAGE-INTERFACEOPTIONS!
HORIZONTALNAVIGATION
INTERACTIVEBANNER
FEATUREDPROPERTIES
OPTION 1
OPTION 2
OPTION 3

11. DaveLewand|dave@davelewand.com
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCEDesign-ShowingOffYourProperties-PropertyDetail
4:3
4:3 4:3 4:3 4:3
WHEREAMI?

12. Step4-Technology-OutofYourControl
Purpose Audience Content Design
WHY? WHO? WHAT? HOW? Technology
HOW?
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
Controlled/Known OutofYourControl!

13. THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
Technology
HOW?
Technology-HowdoesmyAudienceviewContent?
RESPONSIVE WEB DESIGN

14. 2013
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
Technology-WebsiteTrafficAnalysis(Actual)
80% 10% 10%

15. 2016
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com
40% 30% 30%
Technology-WebsiteTrafficAnalysis(Estimated)

16. UserExperience-TheUXStack
Purpose Audience Content Design Technology
WHY? WHO? WHAT? HOW? HOW?
THEIMPORTANCEOFA
USER-FRIENDLY
ONLINE
PRESENCE
DaveLewand|dave@davelewand.com