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What is Social
   Media?
         by David Emmett

Podcamp Halifax, January 25th, 2008
      Alderney Gate Library,
      Dartmouth, NS, Canada
Welcome




What is...?    Why should I...?   How can I...?
What is...
•   a blog?

•   RSS

•   “Social Media”

•   “Web 2.0”

•   a podcast?

•   a vodcast?

•   a wiki?

•   Twitter?

•   Facebook?

•   Linkedin?
                                      Welcome
•   the point of all of this stuff?
What is a blog?

• Web site that chronologically publishes
  your content
• Can be used as a landing point for
  online life    Flickr
                                        Flickr
                 Twitter


                Facebook               Twitter
                           Blog
                                      FriendFeed




                            Welcome        What is...?
What is RSS?


• Real Simple Syndication
• Old model
  you          website
• New model
  website        you


                            Welcome   What is...?
What is Social Media?



• Internet enabled methods through
  which people communicate, share, and
  collaborate



                          Welcome   What is...?
What is Web 2.0?
• Buzzword for current internet age.
• Combination of new technologies and new
  approaches to the internet.
• Also, a design style epitomized by gradients,
  rounded edges, and reflections




                                Welcome     What is...?
What is a podcast?
• Syndicated audio content




                             Welcome   What is...?
What is a vodcast?

• Syndicated video content




                             Welcome   What is...?
What is a wiki?
• Website that can be edited
  collaboratively.




                           Welcome   What is...?
What is Twitter?

• Microblogging site.
• Answer the question “What are you
  doing?” in 140 characters or less.




                          Welcome      What is...?
What is Facebook?



• Social network that lets you connect,
  share content, and chat with friends




                            Welcome   What is...?
What is Linkedin?



• Professional social networking site.
• Build contacts with people you work
  with, and those in your field.



                            Welcome      What is...?
What is the point of all
    of this stuff?

• Fun
• Connect
• Share
• Collaborate
• Profit

                Welcome   What is...?
Why should I...

• use twitter?
• create a Facebook account?
• start a blog?
• begin podcasting?
• sign up for a (insert social media site name
  here) account?
• care about all this techy-geeky stuff?

                                 Welcome
Why should I use
         twitter?


• Meet new people, network, learn about
  interesting things
• Alert people to what you are doing
  (personally/professionally)



                           Welcome     Why?
create a facebook
         account?



• Stay in contact with people, easily
  reconnect with anyone.




                            Welcome     Why?
Why should I start a
        blog?

• Your blog is your own place on the
  internet.




• There are many like it, but this one is
  mine...

                             Welcome        Why?
Why should I begin
      podcasting?



• Share your knowledge or love of a
  specific thing with the world




                           Welcome    Why?
Why should I sign up for a (insert
social media site name here) account?




• Depends on the service, but it will
  probably help you connect better with
  interesting people.



                           Welcome    Why?
Why should I care about all this
      techy-geeky stuff?




• The future is digital,
  mobile, and connected.




                           Welcome   Why?
How can I...

• use social media for business?
• start a blog?
• start a podcast?
• get in touch with the presenter?
• keep up?

                            Welcome
How can I use Social
  Media for business?

• Go to Duane Forrester’s presentation at
  10am: How to Make Money With Your
  Blog
• or, Stephane Lagrange’s at 11am:
  Online Monetization Models & How
  to Market Them

                           Welcome     How?
How can I start a blog?



• Free sites like: www.wordpress.com or,
  www.blogger.com
• Hosted services like wordpress.org



                           Welcome     How?
How can I start a
        podcast?

• You need:
     • an idea
     • recording equipment (mic)
     • software (Audacity or GarageBand)
     • hosting (podstrike.com,
       podomatic.com, podblaze.com)
     • to submit it to iTunes (optional)

                                Welcome    How?
How can I get in touch
 with the presenter?

• email: davemmett@gmail.com
• twitter: @davemmett
• on facebook: David Emmett
• I’m also on Skype, MSN, dopplr,
  wishlistr, flickr, Linkedin, friendfeed...
• telepathically

                              Welcome     How?
How can I keep up?



• Attend Alison Ambi’s talk this
  afternoon: Feed Readers and
  Podcatchers



                           Welcome   How?

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What is Social Media - A Podcamp Halifax 2009 Presentation

  • 1. What is Social Media? by David Emmett Podcamp Halifax, January 25th, 2008 Alderney Gate Library, Dartmouth, NS, Canada
  • 2. Welcome What is...? Why should I...? How can I...?
  • 3. What is... • a blog? • RSS • “Social Media” • “Web 2.0” • a podcast? • a vodcast? • a wiki? • Twitter? • Facebook? • Linkedin? Welcome • the point of all of this stuff?
  • 4. What is a blog? • Web site that chronologically publishes your content • Can be used as a landing point for online life Flickr Flickr Twitter Facebook Twitter Blog FriendFeed Welcome What is...?
  • 5. What is RSS? • Real Simple Syndication • Old model you website • New model website you Welcome What is...?
  • 6. What is Social Media? • Internet enabled methods through which people communicate, share, and collaborate Welcome What is...?
  • 7. What is Web 2.0? • Buzzword for current internet age. • Combination of new technologies and new approaches to the internet. • Also, a design style epitomized by gradients, rounded edges, and reflections Welcome What is...?
  • 8. What is a podcast? • Syndicated audio content Welcome What is...?
  • 9. What is a vodcast? • Syndicated video content Welcome What is...?
  • 10. What is a wiki? • Website that can be edited collaboratively. Welcome What is...?
  • 11. What is Twitter? • Microblogging site. • Answer the question “What are you doing?” in 140 characters or less. Welcome What is...?
  • 12. What is Facebook? • Social network that lets you connect, share content, and chat with friends Welcome What is...?
  • 13. What is Linkedin? • Professional social networking site. • Build contacts with people you work with, and those in your field. Welcome What is...?
  • 14. What is the point of all of this stuff? • Fun • Connect • Share • Collaborate • Profit Welcome What is...?
  • 15. Why should I... • use twitter? • create a Facebook account? • start a blog? • begin podcasting? • sign up for a (insert social media site name here) account? • care about all this techy-geeky stuff? Welcome
  • 16. Why should I use twitter? • Meet new people, network, learn about interesting things • Alert people to what you are doing (personally/professionally) Welcome Why?
  • 17. create a facebook account? • Stay in contact with people, easily reconnect with anyone. Welcome Why?
  • 18. Why should I start a blog? • Your blog is your own place on the internet. • There are many like it, but this one is mine... Welcome Why?
  • 19. Why should I begin podcasting? • Share your knowledge or love of a specific thing with the world Welcome Why?
  • 20. Why should I sign up for a (insert social media site name here) account? • Depends on the service, but it will probably help you connect better with interesting people. Welcome Why?
  • 21. Why should I care about all this techy-geeky stuff? • The future is digital, mobile, and connected. Welcome Why?
  • 22. How can I... • use social media for business? • start a blog? • start a podcast? • get in touch with the presenter? • keep up? Welcome
  • 23. How can I use Social Media for business? • Go to Duane Forrester’s presentation at 10am: How to Make Money With Your Blog • or, Stephane Lagrange’s at 11am: Online Monetization Models & How to Market Them Welcome How?
  • 24. How can I start a blog? • Free sites like: www.wordpress.com or, www.blogger.com • Hosted services like wordpress.org Welcome How?
  • 25. How can I start a podcast? • You need: • an idea • recording equipment (mic) • software (Audacity or GarageBand) • hosting (podstrike.com, podomatic.com, podblaze.com) • to submit it to iTunes (optional) Welcome How?
  • 26. How can I get in touch with the presenter? • email: davemmett@gmail.com • twitter: @davemmett • on facebook: David Emmett • I’m also on Skype, MSN, dopplr, wishlistr, flickr, Linkedin, friendfeed... • telepathically Welcome How?
  • 27. How can I keep up? • Attend Alison Ambi’s talk this afternoon: Feed Readers and Podcatchers Welcome How?