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Gamification – The Basics
Gamification – The Basics
Presented by
Andrzej Marczewski
At
Who Stole My Audience
@daverage
Gamified.co.uk
On-Boarding
Breaking the
Ice
The Attendee Journey
On-Boarding
Flow
The main
event
Breaking the
Ice
The Attendee Journey
On-Boarding
Flow
Close
The main
event
Summary of the
main points
Breaking the
Ice
The Attendee Journey
On-Boarding
Habit Building
Mastery
Playing the
game
Winning
Learning the
ropes
The Player Journey
The original player journey concept by Amy Jo Kim
Gamification – Summary
1. The use of game elements and
design thinking in non game
contexts.
2.
Journey, points, badges, leaderbo
ards, progress, status, intrinsic
motivation, extrinsic
rewards, feedback, relatedness, a
utonomy, mastery, purpose, comp
etition, co-op, fun.
3. Example tools:
Leaderboarded, Foursquare, Meet
up, Livecube

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Gamification: Attendee Journey