10. Change
Innovation Platform
Voting / Voice
Development Tools
Anonymity
Light Touch
Anarchy
Reward
Points / XP
Physical Rewards / Prizes
Leaderboards
Badges / Achievements
Virtual Economy
Lottery / Game of Chance
User Types in Use
Disruptor
Player
Change
Reward
15. Reward
Points / XP
Physical Rewards / Prizes
Leaderboards
Badges / Achievements
Virtual Economy
Lottery / Game of Chance
Player
Supporting User Types
16. Relatedness
People Fun
Guilds / Teams
Social Network
Social Status
Social Discovery
Social pressure
Competition
Supporting User Types
Socialiser