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The Top Five Blogging
      Mistakes
     In my humble, but correct opinion ;-)
             By Dave Sherwin

    socialmarketingblackbox.com
Sad but true.
Mistake One

Using the wrong platform!
Free blogs won’t cut it
Most content managers won’t either
Solution: A self-hosted Wordpress Blog
Experts Agree!
Mistake Two


Wrong Permalink structure! (URL)
Wrong!
Wrong!
Wrong!
Wrong!
Right!

 The URL must contain the
       keyword!
Custom Permalink Architecture
  Edit your permalink (in left hand navigation of your
  wordpress blog)
  Choose “Custom” and paste this in:
  /%postname%/%post_id%/
  (Really! It works!
Mistake Three


Not creating a title, description and keyword list
Title

Description



           How my #1 ranked blog title and
           description appears in a search...
Mistake Four

Lack of keyword research on each blog post!
Did you know that EACH POST has the
potential to get ranked? Wow!
Use Google’s free external keyword tool to do this
Enter your
topic word here
  Related words,
 and total monthly
 searches, appear
       here.
              Google’s external keyword tool
Mistake Four
For best results, choose “long tail” keywords with
between 500-20,000 global searches a month
Try to find words that work well in a title and body of
your writing (this makes it a lot easier to write the
content around the keyword!)
Mistake Five
Lack Of Activity!
Just 3-5 posts per week gets great results! You can do
it!
Most bloggers are lazy. They are your competition.
If you do 3-5 posts per week, you literally beat 99% of
your competitors!
About Dave
Triathlete, online marketer, consultant, and all round
swell guy.
Owner of the SocialMarketingBlackbox.com
Need help? blackboxhelp@gmail.com
Thanks for watching this presentation!

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Top 5 blogging mistakes

  • 1. The Top Five Blogging Mistakes In my humble, but correct opinion ;-) By Dave Sherwin socialmarketingblackbox.com
  • 3. Mistake One Using the wrong platform! Free blogs won’t cut it Most content managers won’t either Solution: A self-hosted Wordpress Blog
  • 5. Mistake Two Wrong Permalink structure! (URL)
  • 6. Wrong! Wrong! Wrong! Wrong! Right! The URL must contain the keyword!
  • 7. Custom Permalink Architecture Edit your permalink (in left hand navigation of your wordpress blog) Choose “Custom” and paste this in: /%postname%/%post_id%/ (Really! It works!
  • 8. Mistake Three Not creating a title, description and keyword list
  • 9. Title Description How my #1 ranked blog title and description appears in a search...
  • 10. Mistake Four Lack of keyword research on each blog post! Did you know that EACH POST has the potential to get ranked? Wow! Use Google’s free external keyword tool to do this
  • 11. Enter your topic word here Related words, and total monthly searches, appear here. Google’s external keyword tool
  • 12. Mistake Four For best results, choose “long tail” keywords with between 500-20,000 global searches a month Try to find words that work well in a title and body of your writing (this makes it a lot easier to write the content around the keyword!)
  • 13. Mistake Five Lack Of Activity! Just 3-5 posts per week gets great results! You can do it! Most bloggers are lazy. They are your competition. If you do 3-5 posts per week, you literally beat 99% of your competitors!
  • 14. About Dave Triathlete, online marketer, consultant, and all round swell guy. Owner of the SocialMarketingBlackbox.com Need help? blackboxhelp@gmail.com Thanks for watching this presentation!

Editor's Notes