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LOCATION APPS
                         Rank History for 2/17 - 3/17
                          Data from AppAnnie.Com

                            Compiled by Dave Smiddy
                                dave@getenroute
                              http://getenroute.com



Sunday, March 18, 2012
FIRST, A LOOK AT PATH
                    Gives us a baseline for Social Networking category

     All Data from http://AppAnnie.Com                                   2
Sunday, March 18, 2012
APPLE’S FIND MY FRIENDS
                                    Symmetrical Location Sharing
     All Data from http://AppAnnie.Com                             3
Sunday, March 18, 2012
GLASSMAP
           Some early love, but now below 1000 in Lifestyle category

     All Data from http://AppAnnie.Com                                 4
Sunday, March 18, 2012
UBERLIFE
               A little movement around MWC, pushing out email re-
                          engagement in advance of SXSW
     All Data from http://AppAnnie.Com                               5
Sunday, March 18, 2012
FORECAST
                                       Climbing up to 100ish
                                   Their 2.0 was released on 2/28
     All Data from http://AppAnnie.Com                              6
Sunday, March 18, 2012
SONAR
                                         Got a boost up to 200ish

     All Data from http://AppAnnie.Com                              7
Sunday, March 18, 2012
GLANCEE
                           Clawed its way into the 100-200 range

     All Data from http://AppAnnie.Com                             8
Sunday, March 18, 2012
BANJO
                          Doing well, at around 10-15 in Soc. Net.
                           2.0 Releases helped Banjo move up
     All Data from http://AppAnnie.Com                               9
Sunday, March 18, 2012
HIGHLIGHT
       In the top50ish; Curve feels like organic growth, could also be
                           combination of tactics
     All Data from http://AppAnnie.Com                               10
Sunday, March 18, 2012
Quick Thoughts:

         Lots of growth occurring in Mid-Feb as companies gear up for
         Mobile World Congress and SXSW

         ... New releases help drive adoption, this is a contributing factor
         for some, like Banjo, Glancee and Uberlife

         The focus of several apps (i.e. Banjo, Glancee, Highlight) is on
         discovering people, making connections, so-called “serendipity.”

         Highlight is clearly winning. Perhaps, this is due to its simple UI
         and passive, low-effort, experience. Highlight fits perfectly with
         mobility: Brief bits of time to snack on media.


     All Data from http://AppAnnie.Com                                         11
Sunday, March 18, 2012

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Location ranks 30 days

  • 1. LOCATION APPS Rank History for 2/17 - 3/17 Data from AppAnnie.Com Compiled by Dave Smiddy dave@getenroute http://getenroute.com Sunday, March 18, 2012
  • 2. FIRST, A LOOK AT PATH Gives us a baseline for Social Networking category All Data from http://AppAnnie.Com 2 Sunday, March 18, 2012
  • 3. APPLE’S FIND MY FRIENDS Symmetrical Location Sharing All Data from http://AppAnnie.Com 3 Sunday, March 18, 2012
  • 4. GLASSMAP Some early love, but now below 1000 in Lifestyle category All Data from http://AppAnnie.Com 4 Sunday, March 18, 2012
  • 5. UBERLIFE A little movement around MWC, pushing out email re- engagement in advance of SXSW All Data from http://AppAnnie.Com 5 Sunday, March 18, 2012
  • 6. FORECAST Climbing up to 100ish Their 2.0 was released on 2/28 All Data from http://AppAnnie.Com 6 Sunday, March 18, 2012
  • 7. SONAR Got a boost up to 200ish All Data from http://AppAnnie.Com 7 Sunday, March 18, 2012
  • 8. GLANCEE Clawed its way into the 100-200 range All Data from http://AppAnnie.Com 8 Sunday, March 18, 2012
  • 9. BANJO Doing well, at around 10-15 in Soc. Net. 2.0 Releases helped Banjo move up All Data from http://AppAnnie.Com 9 Sunday, March 18, 2012
  • 10. HIGHLIGHT In the top50ish; Curve feels like organic growth, could also be combination of tactics All Data from http://AppAnnie.Com 10 Sunday, March 18, 2012
  • 11. Quick Thoughts: Lots of growth occurring in Mid-Feb as companies gear up for Mobile World Congress and SXSW ... New releases help drive adoption, this is a contributing factor for some, like Banjo, Glancee and Uberlife The focus of several apps (i.e. Banjo, Glancee, Highlight) is on discovering people, making connections, so-called “serendipity.” Highlight is clearly winning. Perhaps, this is due to its simple UI and passive, low-effort, experience. Highlight fits perfectly with mobility: Brief bits of time to snack on media. All Data from http://AppAnnie.Com 11 Sunday, March 18, 2012