There's a lot to like about the hacker M.O. As advertisers and agency people, imagine how much better it would be if looked at our prospective audiences and said "Whose problem will we hack today?"

3. A few things going on..!
Ad avoidance!
Constant partial attention!
Privacy vs relevance

4. 10 Reasons
Why Advertisers
Need to Become
Hackers.!

5. Hacker (n.) A hacker is someone who
loves to program or who enjoys playful
cleverness, or a combination of the two.
The act of engaging in activities (such as
programming or other media) in a spirit
of playfulness and exploration is termed
hacking.

6. Hack (n.) The most ingenious and
effective solution to a problem.

7. Who are hackers?
The Nerdy
The Artist
The Indicted
The Anonymous
The Prankster
The Entrepreneur

8. 10 Reasons Why Advertisers Need to Become Hackers.!
Hackers think the
world is full of
fascinating problems
waiting to be solved.

9. 10 Reasons Why Advertisers Need to Become Hackers.!
Hacking is fast and
iterative and about!
learning from
experimenting rapidly. !

10. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers !
embrace play !
and mischief.

11. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers
maintain extreme
curiosity.

12. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers believe no problem should
ever be solved twice.

13. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers think
that attitude is no !
substitute for competence.

14. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers
believe that freedom is
good.

15. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers solve
problems from the inside
of technology.

16. SOMO by The Royals

17. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hacking has embedded tension.

18. 10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers
believe in getting better
at getting better.

19. A world of problems
competence over attitude
maintain curiosity
don’t solve twice
getting better !
at getting better
see tension
work inside technology
freedom is good

20. HACKVERTISING.COM

21. @daveking
www.theroyals.com.au