This document discusses the benefits of using video marketing and provides tips for creating videos. Some key benefits outlined are that video builds trust and makes you more relatable without requiring much time. It also helps increase search engine optimization and visibility across devices. Guidelines are provided for both creating videos using cameras or screen recording software, as well as tips for editing, uploading, optimizing, and sharing videos.

1. Why use video marketing?
1. no required
one of the most important aspects of video is
2. get
builds &
makes you the person behind the
3. is easy to
4. helps to increase
5. video helps get you (SEO)
6. it is from your computer to your phone to your tablet to your tv
Why use YouTube?
1. one of the top most visited sites
2. 2 nd largest (behind Google who owns YouTube)
3. it is also a network
4. it is almost everywhere
(Roku, A ppleTV , Smart TV ’s, Cell phones)
How to make a video! (with & without a camera)
With Camera:
1. any digital camera from a point & shoot to HD camera
2.
3. Flip & Kodak (both are no longer being made)
Without Camera:
1. Screen
Jing/ SnagIt (pc & mac) free version
Camtasia (pc & mac)
ScreenFlow (mac)
2. Webinar
goto (paid)
zipcast (free)
Editing:
1. is best
2. keep to to 2 minutes long
Software:
iMovie (mac) less than 20
Magix (pc) around $100
Sony V egas (pc) around $150
A void the Noid – Windows MovieMaker – yuck
Dave Woodson
Local Internet Marketing & Realtor®
(219)872-8000

2. V ideo Ideas?
1. FA Q
2. QTSA
3. solve a
4. intro videos of your staff
Upload & Optimize
Keyword Tool: http:/ / ads.youtube.com/ keyword_tool
1. go to where the is going to be
2. know what people are for
Drag & Drop:
Optimize:
1. title: no one knows you, make yourself
2. tag: tool
3. description: what did you just talk about
4. location: where are you, think
Tips:
- Post to YouTube and 3 or 4 other video sharing sites
- A dd them to your social networks and your blog
Dave Woodson
Local Internet Marketing & Realtor®
(219)872-8000