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Deception, Deceit and Dilemmas amongst Public Relations
[object Object],[object Object],“ Corporate blogging: Wal-Mart's fumbles” More than three dozen of FORTUNE 500 companies now produce blogs. CEOs of these corporations claim that they deserve the same voice that public has and will continue to blog. Why? Blogs allow the public to put a face on corporations and ultimately decide what they personally think; however, this allows corporations to fabricate an image that often times neglects major ethical issues.
[object Object],[object Object],“ Sony Confesses To Creating 'Flog,' Shutters Comments” Another PR firm, Zipatoni is said to be creating fake blogs or flogs in an attempt to promote the Sony PSP. Sony and Zipatoni admitted to the fabrication but offered no explanation other than its intent as a marketing tool; moreover, they downplayed the seriousness of the issue even after its subsequent ethical issues.
[object Object],[object Object],“ MySpace Glitch Gives Hackers Teen Data” In 2006 it was found that MySpace was hacked by unknown sources. This allowed users to view other users' private pictures and postings for several months. MySpace claimed to fix this problem but blogs have arisen that offer other ways of hacking profiles. This ultimately translates to a war with social networking and sex offenders that prey on profiles of adolescents under the age of 16.
[object Object],[object Object],“ Snack companies fined $185,000 for violating kids' online privacy” Hershey Foods and Mrs. Fields Cookies have been fined $85,000 and $100,000 for obtaining children’s private information on their website in 2003. This is illegal without parental consent and violates the Children's Online Privacy Protection Act. Hershey and Mrs. Fields were also ordered to delete the information they obtained; they vowed for no further violations and allowed the FTC to monitor and make sure this doesn’t happen again.
[object Object],[object Object],“ Chevy Tries a Write-Your-Own-Ad Approach, and the Potshots Fly” The latest trend in the advertising industry is to allow user-generated advertisements. Chevy opened this up for their SUV Tahoe, however, the ads that surfaced on YouTube attacked its low gas mileage capabilities and portrayed the car as destroying the Earth. Chevy was said to “accept the good with the bad.” Other companies like Converse and MasterCard used this new trend and actually found success, though they also received harsh critical ads as well.

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