My presentation from the Path to Labeling success Event. Covers barcode standards and symbologies, compliance, 2D barcodes and using barcodes for authenticity.

1. Barcodes in Action
David Holliday
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2. Topics
Uniqueness
Barcode Types
Standards
Compliance
The Digital Voice
2D Barcodes
Authenticity

4. The Problem
Complex physical supply chains
Complex data structures with
multiple users

5. The Solution?
Labels, Barcodes and RFID of Course!

6. 35 years of Barcodes!
“I invented the barcode!”

7. Sorry, Mr. Gore – Intermec seems to have beaten you to it!
And a team at Drexel patented a
type of barcode in 1952

8. We’ve come a long way…
Symbol LS7000 Scanner for UPC iPhone Scanner for most
1982 everything
2012

9. The Barcode Geek Test
Which Barcode is Which?
Code 128
Datamatrix
QR Code
Code 39
PDF417
UPC-A
Aztec Code

10. Unique Needs Standards
Department of Defense
MIL-STD-130
Medical Devices
FDA UDI Rule
GS1 Datamatrix

12. GS1 128

13. MIL-STD-130

14. MIL-STD-129

15. MIL-STD-129 RFID
Header – 0010 1111 for DoD
Filter – 0001 for a case
Cage Code – 0ZPZ3
Serial # 1 – 36 binary bits
0010111100010010 0000 0011 0000 0101 1010 0101 0000 0101 1010 0011 00110000 0000 0000 0000 0000 0000 0000 0000 0001
2 F 2 0 3 0 5 A 5 05A33 000000001

16. Digital Voice?

17. 2D Barcodes are Everywhere

18. QR & MS Tag for Consumer

19. Datamatrix for Industry

20. Why Data Matrix?
• Withstands the harshest environment
• Damage up to 20%+ of the symbol and recover 100%
• Size is only limited by fidelity of marker
• Can contain 100 times the data as the same space as a
linear bar code
• Can be read omni-directionally

21. Robustness of Data Matrix
Data Matrix can be any size
12 marking types
subjected to low
earth orbit
environments
Overhaul
Test
Manned
Flight Test
LEO Tests

22. Structural Elements of a Data Matrix
• Solid Border
• Broken Border
Quiet Zone around
• Data Storage
the borders
• Quiet Zone
Data Matrix symbol shown complete
Solid Border Broken Border Data Storage

23. Marking Techniques
Laser
Dot Peen
Ink Jet
Thermal Print

24. Verifier Technology

25. 2D Reader Technology
High Contrast Marks - Labels
Low Contrast Marks - DPM
Specialty Readers - DPM

26. The Voice!

27. Hello??

28. 2D Barcodes enable items to talk to us!
• What is it? • Is it under warranty?
• Who made it? • Has it expired?
• How much is it worth? • Has it been recalled?
• Where is it?
• Where has it been?
• Where is it going? • Is it counterfeit?
• Does it need maintenance?

29. Globally Unique Items
UID is set of data elements marked on an item that is globally unique.
Universal Product Code (UPC)
Two cans of Coke form the same plant will
show the same data on the UPC
Serial Number Tracking
Serial numbers are unique, but not
outside of their enterprise.
The serial numbers from one company
can be the same as another company.
Unique Identification
Each item has its own Globally Unique
Identifier (UII)

30. Digital Voice
The Globally Unique ID, plus backend database lets the label speak!

31. 2D in Action
130 compliance + more

32. QR for Industry Too?
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33. In the next presentation, Peter Green will show how to use the “digital voice”
to achieve this

34. Authenticity

35. Authenticity

36. Authenticity

37. Authenticity
Unique number on every item
Mobile app
Back end database structure

38. Authenticity

39. Take it further…
Make your items really talk!

40. Thank You!!
David Holliday
Winco ID
603-598-1553 x237
dholliday@wincoid.com
http://www.wincoid.com
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