15. Instead of just running a local brief about this community bake sale, this newspaper got involved in the action.
16. Don’t just tell readers about upcoming games, help them get into the game.
17. Readers love old photos. But be specific. This newspaper wants photos of music memories. Build galleries online.
18. We love animals. This newspaper offers a contest when readers can submit photos of their favorite pet.
19. Ask readers to submit photos of their vacation trips, homecoming dances, proms, Christmas parties, etc.
20.
21. Encourage readers to take your paper with them on vacation and have them take photos. If you can, give the person who went the farthest every month a prize.
22. • Bringing readers into your budget meetings • Readers go above the fold • Meeting the average folks
23. READERSHIP: THE IMPERATIVES | READER INVOLVEMENT Like to win stuff? Every holiday or special event should be a signal to involve readers. Keep in mind major pop culture moments, such as the ending to the hit show the “Sopranos.” Find advertising support with each contest.
24. READERSHIP: THE IMPERATIVES | READER INVOLVEMENT This newspaper asked readers what they were thankful for and filled their entire Thanksgiving edition with those good stories and photos.
25. Every week this paper takes a photo of something and readers are asked to call in and guess what it is.
26. If you’re spotted in the crowd and stop by the local bowling alley with the paper in hand, you win a prize.
48. READERSHIP: THE IMPERATIVES | READERS IN THE KNOW This newspaper posed 10 of the more than 100 new questions on the immigration test to readers, along with a breakout on how locals did when posed some of the questions.
51. READERSHIP: THE IMPERATIVES | READERS IN THE KNOW Notebooks are a great way for beat reporters to get in those items that don’t fit into stories
52. READERSHIP: THE IMPERATIVES | READERS IN THE KNOW Great way to present census figures information.
53. READERSHIP: THE IMPERATIVES | READERS IN THE KNOW Seeking a feature that allows readers to submit questions. Also could be used as a way to provide readers real quick updates.
64. READERSHIP: THE IMPERATIVES | PROMOTING CONTENT Tell readers it’s coming Be as specific as possible in promotions. Items don’t have to be huge investigative pieces. Simple features readers like work, like honor rolls.
65. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS Readers want: People stories
66. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
67. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
68. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
69. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
70. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
71. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
72. READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS Other submitted content ideas: • Outdoors what I caught, killed • Page of youth sports title photos • Page of club photos, club notes • What I did over my summer vacation • Fourth of July cookouts
73. READERSHIP: THE IMPERATIVES | FEATURES CONTENT Readers want: Lifestyle
77. READERSHIP: THE IMPERATIVES | GO & DO IT INFORMATION Readers want: Go & Do It If you can’t come up with five best bets for the area, consider picking an editor’s pick event of the day.
78. READERSHIP: THE IMPERATIVES | POLICE Readers want: Crime news Other police ideas: • Crime notebook • Best of the blotter this week • Heard on the scanner
86. READERSHIP: THE IMPERATIVES | IDEAS This newspaper ran a series over 40 days during the summer on 40 things the town was known for.
87. READERSHIP: THE IMPERATIVES | IDEAS The “Got Grit” series looked at places with rough reputations, then showed what they are really like.
88. READERSHIP: THE IMPERATIVES | IDEAS This project broke down key information about every school, including names of new teachers, new programs and changes to policy.