Enviar búsqueda
Cargar
Achieving Excellence in a World of Compromise
•
0 recomendaciones
•
644 vistas
David Avalon
Seguir
Marketing
Denunciar
Compartir
Denunciar
Compartir
1 de 19
Descargar ahora
Descargar para leer sin conexión
Recomendados
Government chapter 1 section 1 powerpoint
Government chapter 1 section 1 powerpoint
HolmesGov
Great compromise
Great compromise
thelore
The Art of Compromise: it's an agency/client thing
The Art of Compromise: it's an agency/client thing
Velocity Partners
Medically compromised 1
Medically compromised 1
islam kassem
DENTAL MANAGEMENT OF THE MEDICALLY COMPROMISED PATIENT DENTAL MANAGEMENT OF...
DENTAL MANAGEMENT OF THE MEDICALLY COMPROMISED PATIENT DENTAL MANAGEMENT OF...
MedicineAndFamily
Mentor Me: How Mentorships Make Us Better and Happy
Mentor Me: How Mentorships Make Us Better and Happy
David Avalon
Mentor Me: Instigate to develop creativity and innovation (diagram)
Mentor Me: Instigate to develop creativity and innovation (diagram)
David Avalon
I want to go to SXSW
I want to go to SXSW
David Avalon
Recomendados
Government chapter 1 section 1 powerpoint
Government chapter 1 section 1 powerpoint
HolmesGov
Great compromise
Great compromise
thelore
The Art of Compromise: it's an agency/client thing
The Art of Compromise: it's an agency/client thing
Velocity Partners
Medically compromised 1
Medically compromised 1
islam kassem
DENTAL MANAGEMENT OF THE MEDICALLY COMPROMISED PATIENT DENTAL MANAGEMENT OF...
DENTAL MANAGEMENT OF THE MEDICALLY COMPROMISED PATIENT DENTAL MANAGEMENT OF...
MedicineAndFamily
Mentor Me: How Mentorships Make Us Better and Happy
Mentor Me: How Mentorships Make Us Better and Happy
David Avalon
Mentor Me: Instigate to develop creativity and innovation (diagram)
Mentor Me: Instigate to develop creativity and innovation (diagram)
David Avalon
I want to go to SXSW
I want to go to SXSW
David Avalon
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
nehapardhi711
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
CIO Business World
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
arsathsahil
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
arsathsahil
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Social Samosa
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
Devherds Software Solutions
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
mayanksharma0441
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
ssuser4571da
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
CIO Business World
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
Juan Pineda
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Hugues Rey
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
lizamodels9
The power of SEO-driven market intelligence
The power of SEO-driven market intelligence
Hinde Lamrani
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Demandbase
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
CIO Business World
ASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
Ali Raza
Influencer Marketing Power point presentation
Influencer Marketing Power point presentation
dgtivemarketingagenc
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
Jomer Gregorio
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project Video
SineadBidwell
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Más contenido relacionado
Último
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
nehapardhi711
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
CIO Business World
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
arsathsahil
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
arsathsahil
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Social Samosa
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
Devherds Software Solutions
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
mayanksharma0441
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
ssuser4571da
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
CIO Business World
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
Juan Pineda
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Hugues Rey
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
lizamodels9
The power of SEO-driven market intelligence
The power of SEO-driven market intelligence
Hinde Lamrani
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Demandbase
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
CIO Business World
ASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
Ali Raza
Influencer Marketing Power point presentation
Influencer Marketing Power point presentation
dgtivemarketingagenc
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
Jomer Gregorio
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project Video
SineadBidwell
Último
(20)
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
The power of SEO-driven market intelligence
The power of SEO-driven market intelligence
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
ASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
Influencer Marketing Power point presentation
Influencer Marketing Power point presentation
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project Video
Destacado
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Destacado
(20)
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Achieving Excellence in a World of Compromise
1.
Slide 1: We all know what compromise is and how it works. It’s the settlement of a dispute. Mutual concession. But it also means “To weaken a reputation or accepting a lower standard.” That’s part of the actual definition. And in our industry, we’ll often find ourselves having to compromise. Why is that? And how do we overcome it?
2.
Slide 2: We compromise as the result of three things. One, we’re constantly being asked to deliver our work faster than ever before. Two, our clients, managers, and benefactors want that work done at decreasing costs. And three, they want it done a certain way with a very specific outcome. And so, we must compromise, either on time, budget constraints, or the end product itself.
3.
Slide 3: It’s impossible to have all three. I refer to this as the twelve lemon problem. Remember this movie, the Breakup? She needs 12 lemons to get the centerpiece done, but she’s being asked ”why?” Why Jennifer do you need 12 lemons? Let’s just use the three.” You don’t get it, I need 12 lemons, Vince! By the way if Vince is the name of your boss or client, this analogy works perfectly, doesn’t it?
4.
Slide 4 Slide 4: So if we can’t control these demands in asking us to complete projects faster, cheaper, all while negotiating on some of that work, then there’s only really one thing we can control. And that’s ourselves. How can we adapt? What do we change to be able to deliver great work while still having the opportunity to resources to do so? The answer, I would argue, is efficiency.
5.
Slide 5: Becoming effective and efficient in our work is key to trying to achieve the balance between all three when we have no control over external factors such as cost, timing, and pre‐determined decisions. Take as an example the sport of Formula 1 racing. F1 is arguably the world’s most optimized sport; teams are obsessed with improving their cars by tenths of a second.
6.
Slide 6: In F1, Efficiencies have to be gained continually in order to win in this sport. To put it in perspective, the difference between fastest lap times are anywhere between one and three tenths per lap. And when a race is the over, that difference in the championship is about 40 million dollars in winnings. Drivers need to be efficient in their driving in order to achieve their goal of winning a Grand Prix.
7.
Slide 7: Take a look at the heads up display on the left. F1 drivers using 22 controls from the steering wheel, some of which include sub‐ menus. Sub‐menus! He shift gears hundreds of times during a race you can see his fingers hitting the paddle shifters and adjusts the brake by using left hand to reach down near his leg dozens of times. This driver is very efficient and effective at handling the car.
8.
Slide 8: Races entirely aren’t won based on who’s the fastest driver with the fastest car, but also teams who the most efficient in achieving the perfect pit stop to change out a cars’ tyres. As you can see here, the pit crew works like clockwork. The footage here is in ultra slow motion. There’s a specific job for every individual to do. It takes about 20 mechanics to change out an F1 car’s tyres.
9.
Slide 9: Using this as inspiration, we should ask ourselves: Are we as efficient and effective? What can we do better? It our team in synch on this project? Is everyone gaining and maintaining skills equally to provide the best outcome possible? It’s rather inspiring to see how the Infinity Red Bull team works together. And just as they, we too should commit to improving, even if marginally, as much as we can.
10.
Slide 11: So, in the F1 example, we understand that efficiency translates to speed. Here’s another thought. Build something that makes you more efficient, a tool to make you better at what you’re doing. Right now, I’m using a very cool app that’s designed for 20x20 presentations. Because of it, I’m now more efficient in delivering my presentation. If you can build or make something that makes you more efficient, go for it.
11.
Slide 12: Nowadays, automation reduces the amount of time we have to complete something. As an example, our team uses simple but effective automation to clean up reporting across multiple sources and hundreds of data points reducing the time to compile by as much as two days. And we’ve shifted from static reporting to provide more insights through interactive dashboards delivering twice as many insights. We reinvented our reports.
12.
Slide 13: Granted there will continue to be external factors outside of our control. But internally, I think we can become more efficient in trying to understand what could be driving things such as timing. Skill, scale, and scope. These can effect both internal and external factors as well. If one of these clashes against the other, it essentially creates a storm. As they say, “when it rains, it pours.”
13.
Slide 14: We need to be more effective about understanding the objective, and not just the job. What do I mean by that? I mean, do we see the job as generating awareness through campaigns, developing advertising, and building websites? Or do we see an objective to creating an engaging experience for customers, ask them to participate, an building something that’s useful to them. What’s the objective?
14.
Slide 15: When we don’t understand the objective and only focus on the “job” then you get checkbox marketing. Ads concepted. Check. Website built. Check. Banner campaign. Check. It’s less about doing good or bad work and more about just going through the motions. Let’s ask ourselves, is this an opportunity to develop another campaign, or to actually provide an new, more engaging experience that the last?
15.
Slide 16: To avoiding checkbox marketing, we should strive to become more POV‐oriented. We should always deliver a formal point of view when we feel we can deliver something better than the original ask. Lay out the pros and cons. Show the gives and gets. Help your client, manager, or benefactor understand what’s at risk if we don’t slow things down when the need to. It means showing what we gain vs. lose by compromising.
16.
Slide 17: When fast happens, we tend to react the same, fast. But when we do, we run the risk of not paying attention to detail, and things can slip. To prove my point, I only spend 10 seconds making this very point. So I have 10 seconds left. I slowed it down. Now its just a little weird while I wait…
17.
Slide 18: To summarize, a constant problem we face is that the industry will continue to demand more for less, and that really won’t change. So what do we do about it? Well, mitigate compromise and become more efficient. We can become better strategists, planners, negotiators, and communicators to achieve balance between the forces driving timing, cost, and consensus on the output we create.
18.
Slide 19: And so how? Build something to drive efficiency. Automate and reinvent. Seek to understand the internal and external factors. Understand the objective, not just the job, avoid checkbox marketing, and become more POV‐focused. These are just a few things, but important ones that I wanted to share with you today.
19.
Slide 20: Ending with my passion for the sport, F1 thrives on teams’ obsessions with becoming more efficient in improving their car. They look to self‐optimization to produce the best product, that car, to win championships. Similarly, when we’re faced by tighter deadlines and budget constraints, let us work towards becoming more efficient and maximize our ability to achieve greatness. Thank you.
Descargar ahora