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How to develop
(awesome) software
in 98 days
(and sell €200 million)
Happy Ambassador!

David Bonilla
Atlassian Ambassador
dbonilla@atlassian.com
in numbers
fo un de d in 20 0 2

4 0 0 employees
25 .0 0 0 customers
$ 2 0 0 M sa les
bo o tstr a p ed
WAT ???
Is
and

from Mars
from Venus?
(actually, we develop web apps)
20
09

2009
CUANDO ESTE ESTARÁ
How 98 days became 90
How 98 days became 90
How 98 days became 90
How 98 days became 90
How 98 days became 90
A Practical Example
3rd Parties Support?
Compatibility?
Versions?
Hardening?

WAT ???
OnDemand Revolution
Fro
BT
m
Fce
Me
ntr
nta
ic
lity
...
Co To
nti
De nou
live s
ry

EVOLUCION: CONTINOUS
DEPLOYMENT
A Practical Example
Results (19 months)
294d

JIRA
196d

FE/CRU
Confluence

149d
130d

121d
116d, 118d
98d
95d

Bamboo
98d

Studio

56d

GreenHopper
0d
oct-09

•
•
•
•
•
•

feb-10

jul-10

dic-10

may-11

JIRA: Close to the goal. Still improving.
FE/CRU: continous improvement
Confluence: getting worst (Confluence 4 development)
Bamboo: general improvement
Studio: Good trend. Currently, enjoying Continous Deploy...
GreenHopper: Good Trend (more complex releases)
That’s all Folks!
dbonilla@atlassian.com
@david_bonilla

Q & A?

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How to sell software in 98 days (and sell $200M)