Quick guide on how to build your professional brand on LinkedIn and the value LinkedIn provides.

1. Brand You
The Importance of Your
Professional Brand
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2. The value we bring
Identity Insights Everywhere
We work where our
Connect, find and Be great at what members work
be found you do
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3. Professional identity ecosystem
Your professional profile of record
Connect
Experience /
Education
Professional
Details
Recommendations
Summary:
Career and
Professional
Highlights
Groups /
Associations
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4. Start with a Photo and Headline
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5. Add Websites
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6. Be Found Easily
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7. What Have You Accomplished
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8. Get Recommendations
“Brendan was the staffing manager for Microsoft Research. He did a
fantastic job of recruiting top technical talent for us…”
Dan Ling, Corporate VP, Microsoft Research
“Brendan hired me at LinkedIn. It was a tough decision to leave my former
company, but Brendan really made the case.”
Sarah James, Director of Sales, LinkedIn
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9. Add Skills
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10. Solutions
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Staff Accountant
VP Sales Rep
Junior Engineer
Associate
Mechanical Engineer
Northern Europe IT Security Manager
Head of Finance –
Associate
Build a Quality Network

11. It All Starts with an Invite
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